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U.S. Travel Association on in-flight phone calls: Proceed with caution
Successful Meetings
The Federal Communications Commission last week unveiled a plan to allow cellphone calls and Internet service on commercial flights. Although some consumers welcomed the news, the travel industry expressed "doubts" about the change.
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Spending, research and content consumption patterns for travelers
TravelDailyNews.com
Study shows travel accounts for nearly 40 percent of all e-commerce spending. Online content consumption is growing at a rapid pace, as consumers are spending 93 percent more time with online content than they did three years ago.
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PRODUCT SHOWCASE
  Visit Texas' Largest History Museum

Where can you walk 26,000 square miles and experience 500 million years in a day? The Panhandle-Plains Historical Museum. From dinosaurs to conquistadors, you'll find something for everyone. Step in and step back to the Old West in Pioneer Town, view the finest art collections, and more. For admissions, membership and more visit panhandleplains.org.
 


Email marketing: Think inside the new inbox
Forbes
Is email dead? Lately, it feels like the marketing world has fallen out of love with email. McKinsey’s iConsumer survey reported a 20 percent decline in email usage between 2008-2012, as the medium surrendered ground to social networks, IM, and mobile messaging apps.
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Pinterest place pins make vacation planning more visual
PCMag.com
Pinterest has started rolling out new Place Pins, which are intended to help members planning a trip, organizing their favorite local hotspots, or just dreaming of a different life.
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Travel companies using microsites to reach customers
By Chay Rees Runnels
DMOs and travel organizations are turning to the use of microsites as they seek to reach specific demographics or highlight certain aspects of their product or offering. Microsites are generally one- to two-page websites that may be branded a little differently than the parent site and act as discrete "sites within a site." Microsites can be used for product launches, special events or special promotions, and they offer brands flexibility to be creative and often engage visitors in more social ways than full websites can.
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Industry Pulse: Does your DMO have a microsite?
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Travel News Report

Colby Horton, Vice President of Publishing, MultiBriefs, 469.420.2601
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Patrick McCoy, Senior Content Editor, MultiBriefs, 469.420.2603

Janice Langlinais, Director of Communications, Texas Travel Industry Association, 512.328.8842


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