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Southwest launches flights to Costa Rica and Aruba
The Dallas Morning News
Southwest Airlines Co., which first began flying beyond U.S. borders July 1, started service to a new country on March 7 and launched its first international service from Houston Hobby Airport. Those flights are the first of a number of international routes that the Dallas-based carrier plans to launch before the end of 2015, with a focus on Hobby.
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International air traffic snapshot for January 2015
A total 16.1 million travelers flew in and out of the United States in January 2015, a 5.4 percent increase over the same month last year, according to data released by the National Travel and Tourism Office. Every month, the Office of Travel & Tourism Industries releases data regarding recent travel activity, including details about international air passenger traffic to and from the United States.
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Travel exports reach record levels as industry continues adding jobs
Successful Meetings
The travel industry began 2015 with a boost in both travel employment and travel exports, according to the U.S. Travel Association, which recently released analyses of the U.S. Department of Labor's latest jobs report and the U.S. Department of Commerce's latest trade report — for February and January, respectively.
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  Fall for Odessa!

There's always something fun to do in Odessa, and autumn is especially exciting. Events like the Permian Basin Fair & Exposition, the Tejano Super Car Show and the Epsilon Mu Harvest Fair are just a few great reasons to bring the entire family to Odessa. Plus, there's great area sports and recreation, exciting entertainment, delicious dining and outstanding accommodations. You'll find fabulous fall fun in Odessa!

Who is the experiential traveler and what do they care about?
Experiential travelers — also known as geotravelers, apparently — are those with a desire to escape outdoors without the pressure of an unexpected interruption due to a connected device. So says a report by travel and outdoor marketing specialists MERCURYcsc in a new quarterly called the Pulse, which queries its Think T+O Forum, a panel of “more than 1,000 experience seekers."
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Why the Apple Watch could be great for travelers
Condé Nast Traveler
During an event in San Francisco, Apple CEO revealed more details about the much-ballyhooed Apple Watch, which will officially launch on April 24. Out of the box, the watch will offer solutions from Apple for messaging, making calls (there's a built-in speaker and mic so you don't have to take your phone out of your pocket), keeping track of your schedule and monitoring the weather.
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Missed last week's issue? See which articles your colleagues read most.

    DHS funded for one more week, travel industry 'disappointed' (Successful Meetings)
Mobile marketing in the travel industry (PerformanceIn)
As OTAs get bigger, so do the challenges for hoteliers (Lodging)
Continued positive outlook for US travel industry (TravelDailyNews)

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Travel News Report

Colby Horton, Vice President of Publishing, MultiBriefs, 469.420.2601
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Suzanne Mason, Travel & Hospitality Editor, MultiBriefs, 202.684.7177

Janice Langlinais, Director of Communications, Texas Travel Industry Association, 512.328.8842

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