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'Assassin's Creed' finally drops its lame excuses and adds more female characters
Business Insider
Blockbuster games rarely feature women as protagonists, and those that do often feature hyper-sexualized characters like Lara Croft. It's a sad truth of the video game industry: Games that cost tens of millions of dollars court the 18-25 year old male demographic. But the situation is thankfully getting better, and this year's "Assassin's Creed" embodies that positive evolution.
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When the game industry thinks you're too old to make video games
Does the games industry have a problem with ageism? According to an IGDA survey conducted in 2014 the answer to that question is "yes." Ageism was cited as the second most common form of discrimination found in the games industry. Second only to sexism. Ahead of every other form of discrimination you can name. The games industry, according to some, is no country for old men. Or old women for that matter.
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  New Art of Game Design MFA, LCAD

The new Art of Game Design MFA, at LCAD will give graduates the professional knowledge they need to become innovators in the gaming industry. The program is a 90% on-line, low residency program that offers students the opportunity to learn in a virtual environment that simulates a working game production studio where, within structured classes they conceptualize, design and build their own games.

Game developers: Keep your dream; don't sell out to a publisher
Christa Scherck via
You're a developer, or would-be developer, with a great idea for a game. Now comes the hard part, realizing your dream project. Can you make this yourself, or do you need to find someone else to pay you to do it? For too many developers with a dream and not much else, there's only one option: Get a big publisher to pay you to do the work.
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IGDA's Kate Edwards confronts Gamergate and diversity in gaming head-on
Kate Edwards, the executive director of the International Game Developers Association, isn't shy. She took on the issues around Gamergate, the gamer rage controversy that started last August, in a fireside chat recently at the GamesBeat Summit. She said she was frustrated about the length of time it has taken for this issue to come to the fore: there just aren’t enough women in the game industry. But she also said that the silver lining of the Gamergate controversy was that it prompted Intel to take action.
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The video game industry has a dress code — driven by a lack of diversity
The Guardian
Most professions have a uniform of some kind, whether it’s the suit and tie of corporate culture, or the brand-asserting mono-wear of the world's major retail outlets. Sometimes, however, dress codes can be much more insidious. In the world of video games, a young creative industry that seeks to assert its rebelliousness and vibrancy, we aren't required to conform through necessity or tradition. But there is a uniform: it's just that this one is the result, not of workplace rules, but of a lack of diversity. And it can be just as excluding.
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Localizing your game for overseas success
The work of localization specialists often goes unnoticed when everything is done right — from the well-translated text to the quality of the voiceover work. But when it goes wrong, it can be jarringly noticeable. As games increase in scope, and more are released in a variety of markets across the globe, good localization is arguably more important than ever, particularly if studios want to take advantage of the growing Asian markets, and especially if you're in free-to-play.
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Industry Event Calendar
Date Event Location
June 1 Los Angeles WIGI WAM Networking Mixer Santa Monica, California
June 10-12 Mobile Gaming USA 2015 San Francisco, California
June 16-18 E3 2015 Los Angeles, California
July 14-16 Develop Conference 2015 Brighton, United Kingdom
Aug. 3-4 Game Developers Conference (GDC) Europe 2015 Messe Köln, Cologne, Germany

See the full calendar of events here.

Move over superheroes, video game movies are going upscale
AFP via Yahoo News
There was a time when a new video game adaptation was enough to make film critics gag, but the big money involved is starting to attract a new level of talent. Video game movies have an ignoble history in Hollywood, dating back to the dark days of the early 1990s when clangers like "Super Mario Bros." starring Bob Hoskins and "Street Fighter" with Jean-Claude Van Damme were stinking up the screen.
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Marketing games with no budget
When marketers say "content is king" they refer to creating valuable content on chosen platforms through which they are able to elevate their brand's visibility and hopefully start driving sales. Some of the examples are writing blog posts, creating YouTube videos, doing white papers, webinars and so on. It's all about creating a long-lasting relationship with your audience who may turn into paying customers later on. However, one thing worth remembering when thinking about content is that although it's called a "king," the context behind it is called a "god." Because what is content if you offer it to an inappropriate audience?
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I Make Games — video channel providing female role models in game development
Women in Games International and International Game Developers Association

Research shows that middle school girls are interested in developing video games, but they often lose confidence as they get older. Role models can make a difference. I Make Games is a new campaign sponsored by WIGI and IGDA to provide female role models in game development.

Our goal is to cultivate a YouTube channel that female game developers are continually adding to, with their own stories about game development. We are reaching out to developers, asking them to help seed the channel with videos. Please check out to see the research, and learn how to create your own videos for the channel.

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Missed last week's issue? See which articles your colleagues read most.

    How game developers can master social media in 5 simple steps (
It's like Mario Bros. — with tampons (CNN Money)
Women gamers suffer from stereotypes based on avatar attractiveness (Tech Times)
Work/life/work balance: Making 2 games at once, and surviving (Gamasutra)

Don't be left behind. Click here to see what else you missed.


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Colby Horton, Vice President of Publishing, 469.420.2601
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