How to Address Consumer Fear
from Entrepreneur
You might be wondering whether your marketing efforts should adapt to the economic downturn. Should they address or ignore consumer fear? Entrepreneur asked George Belch, professor of marketing at San Diego State University, for the best approach. Here is what he had to say. More

Four Keys to Warding Off Challengers
from BusinessWeek
Competition is a fact of life in business. But that doesn't mean you have to make it easy for other companies to take what's yours. In fact, you should make it as difficult as possible for them to do so. More

Health Spending to Fuel Pet Industry Growth
from Pet Product News
Health-related pet spending on higher-grade pet foods and preventative veterinary care will continue to propel the U.S. pet market despite the economic slow-down, according to report by Packaged Facts, a division of Market Research Group of New York. More

L.A. Ends Free Pet Sterilization Program
from USA Today
Budget cutbacks in Los Angeles have ended a program that offered free or discounted pet spaying and neutering under one of the nation's toughest programs for pet sterilizations. More

South Lake Tahoe May Ban Pet Sales
from The Nevada Appeal
South Lake Tahoe moved one step closer to adopting an ordinance to ban the retail sale of dogs and cats within city limits. On Thursday the Planning Commission voted 4-1 to recommend the ordinance prohibiting the retail sale of dogs and cats by pet stores to the city council. The ordinance is seen as a way for the city to do its part in combating puppy mills, high-volume breeding facilities that the Humane Society of the United States and others consider to be inhumane. More

Martha Stewart Launching Pet Initiative
from PR Newswire
Martha Stewart Living Omnimedia, Inc. announced the launch of a multiplatform pets initiative. The associated Web site will provide fresh ideas and information related to pet care and the joys of animal companionship, including a blog from the perspective of Martha's French Bulldogs, Francesca and Sharkey, called "The Daily Wag." The primary sponsor for the new website will be Nestle Purina PetCare, a leading global manufacturer of pet products and an innovative marketer within the pet food industry, and its super-premium pet food brand Purina ONE. More