How to Extend the Reach of Your Brand
from MarketingProfs
Though you don't have to have a great brand to have great marketing, it helps. We would all be hard-pressed to name a successful company with bad marketing or an unrecognized brand. The point? Brand matters. More

Turn Ordinary E-mails Into Marketing Opportunities
from Inc.
The average employee sends about 38 e-mails a day. Could those be wasted marketing opportunities? That's the thought that occurred to Sean Guerin, co-founder of U.S. Imaging Solutions, a Davie, Florida–based company that sells and services copiers and printers. Guerin decided to try WrapMail, a service that slips advertisements for his company's products into the e-mails his 60 employees send to customers, vendors, and friends. Now, all of Guerin's employees have become de facto members of the sales team just by keeping up with regular correspondence. More

Sustainability: Don't Wait for the Rest of Management
from Forbes
Many of the most creative, high-impact sustainability projects around were started by smart business leaders in the middle of their organizations. If you want to do your part, you don't have to wait for the whole executive suite or the board to come around. So says Mark Tercek, president and chief executive officer of the Nature Conservancy, the oldest and biggest international environmental organization. More

How to Promote Your Business to Baby Boomers
from Just About Everything a Retail Manager Needs to Know
Over the recent years the main target market for many retailers has been baby boomers. Baby Boomers are now in their 50s and more people are reaching their 50th birthday than ever before. This sector of the market has had the most effect on society and retailing since they started the 'Flower Power' revolution in the early 60s. More

Conn. Lawmakers Won't Take Up Wild Animal Ban
from The Associated Press
The Connecticut General Assembly won't take up a bill this session banning a long list of wild and potentially dangerous animals as pets. Rep. Richard Roy, co-chairman of the legislature's Environment Committee, told the Connecticut Post that the bill is being abandoned because some lawmakers want to protect a family-owned elephant farm in Goshen. More

Iams to Move Ohio Base
from BusinessWeek
Procter & Gamble Co. says the headquarters of its Iams pet-care business will move from Vandalia, Ohio, north of Dayton to Mason near Cincinnati in October. Proctor & Gamble pet-care spokesman Jason Taylor said the company expects all 240 employees at the Iams headquarters to transfer. Vandalia and Mason are about 35 miles apart. More

Adopt-a-Pet.com Launches Social Petworking Campaign
from Pet Product News
Adopt-a-Pet.com, a non-profit pet adoption Web service based in Los Angeles, Calif., launched a "Social Petworking" campaign to encourage users of social networking websites to advertise adoptable pets. "Social petworking is a grassroots way for pet lovers to actively spread the word about individual pets in local shelters who need homes," said Pia Salk, Adopt-a-Pet.com spokesperson. More

Rising Pet Food Powers
from Petfood Industry
North America and the U.S. may still be king of the pet food world, but new challengers to the throne are on the rise. By 2013, Euromonitor International projects, Brazil will have vaulted to become the second largest pet food market over Japan, with Russia climbing to No. 6 while also showing the strongest compound annual growth rate between now and then. Pet food sales in countries such as Thailand, Romania and India will also grow rapidly through 2013. More

New York Anti-Pet Bills To Limit Dog, Cat Ownership
from PIJAC
There are several bills pending in New York that would amend existing pet dealer licensing laws and would also limit the number of dogs or cats one may possess. Two of these bills, Senate Bill 4961 and Senate Bill 5392, are set for hearing on June 2, 2009. It is important that members of the Senate Agriculture Committee hear from constituents about problems with these bills! SB 5392 would ban the possession, control or custody of more than 50 dogs and cats with intact sexual organs. Violation of this ban would be a criminal offense. The bill also expands the pet dealer licensing law in New York to cover breeders. SB 4961 proposes to expand the pet dealer licensing law as well, and adds extensive new requirements under that law that apply to pet stores and breeders alike. More