Pet Industry Briefs
Jul. 8, 2014

Are you overlooking what your customers are looking over?
By Harry J. Friedman
Most retailers spend a great deal of time making their stores visually appealing. Whether your merchandising style projects an opulent, prestigious image, or a carnival of bargains, you're no doubt attempting to attract customers. Sometimes, however, areas not considered display areas that are plainly visible to customers are overlooked. Unfortunately, there are times when these unintentional displays make a greater impression on your customer than your most magnificent strokes of merchandising genius.More

Could this pet product manufacturer be acquired?
Pet Age
In an industry where acquisitions and buyouts seem to the norm these days, Central Garden & Pet Company confirmed that it has received an unsolicited letter from Harbinger Group Inc. requesting that the company discuss with Harbinger a possible acquisition.More

The evolution of Jack's
Pet Business
Officials at Jack's Pets say it is no coincidence that the chain's sales started to breakout soon after they changed their name from Jack's Aquariums & Pets about three years ago.More

Using social media to grow your email list
By Mayur Kisani
Your email database is the most important and valuable marketing asset you will ever own. Email is the most personal and direct way of reaching customers. Social media can be a great supplementary tool — to engage prospects and customers, build relationships with them and also generate leads. The more leads you have, the more sales you can possibly make. It is a simple and direct relationship. Here's how you can use social media to grow your email list.More

Detroit gets its first dog park
Pet Product News
Originally, Detroit Dog Park began a Kickstarter crowdfunding campaign to generate the funds necessary to build the dog park. But then, PetSmart stepped in and donated a portable pop-up, or P.U.P., dog park kit to Detroit Dog Park.More

Share your expertise
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.More

Tips for traveling with your dog
Now more than ever, dogs are viewed as more of a family member then a furry critter that occupies our house and time. Therefore, more people are taking their little fur buddies on vacations and family get-togethers more often than not.More