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Home   Membership   SuperZoo   America's Family Pet Expo Jan. 3, 2012
Marketing questions to ask to grow in 2012
The Globe and Mail    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As 2011 comes to a close and 2012 opens up a slew of new challenges and opportunities, it's important to look back at how you handled your marketing to see what lessons can be learned for how to move forward in the year ahead. Asking yourself key marketing questions can help decide what programs and strategies worked, what didn't, and what changes you need to make in 2012. More

The bite-size guide to landing your biggest sale in 2012, part 1
CBS Money Watch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If you ask a business owner or sales professional, "Tell me about the biggest sale you have ever made," they probably could name the sale, size and circumstances down to the smallest details in less than one minute. That's because our biggest sales create permanent watermarks in us. Yet with all of that identifiable power, we often leave the act of landing our biggest sales up to chance and hope, rather than creating a plan and intentionally winning our next biggest accomplishment. More

The bite-size guide to landing your biggest sale in 2012, part 2
CBS Money Watch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
To land a big sale, a record-breaking sale, you need to close the aperture through which you look at your market to a pinprick and hunt only those accounts that fit. Joe Mauer, the Minnesota Twins batting average leader for 2009 said that the reason he was successful was that he swung only at pitches he could control, not just those he could hit. If he hit every pitch he could, he would probably get out more times than not. But since he was not paid to hit, but rather to get on base, he had to hit what he could control. More


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The bite-size guide to landing your biggest sale in 2012, part 3
CBS Money Watch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
To get big sales, you have to speak with big buyers who have big problems. When there is a mismatch in size between the buyer and the problem, it is either too intimidating a solution to tackle or too small an issue upon which to focus. When you are seeking to sell your record-breaking sale, here are five things to keep in mind. More

Things you should stop doing in 2012
Harvard Business Review Blog Network    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Strategy consultant Dorie Clark writes, "I recently got back from a month's vacation — the longest I've ever taken, and a shocking indulgence for an American. The distance, though, helped me hone in on what's actually important to my professional career — and which make-work activities merely provide the illusion of progress. Inspired by HBR blogger Peter Bregman's idea of creating a 'to ignore' list, here are the activities I'm going to stop cold turkey in 2012 — and perhaps you should, too." More

Consultant: Impact of mobile business intelligence to grow in 2012
Business Wire via MarketWatch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Mobile-based business intelligence (BI) will remain an important and growing industry trend in 2012, according to WCI Consulting, a Dallas-based provider of BI solutions. According to a Gartner Inc. report, by 2013 more than 33 percent of business intelligence functionality will be consumed by handheld devices, and the number of BI users will increase substantially and include a more mainstream audience. More

Businesses preparing for higher costs in 2012
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Business executives are expecting their costs to increase again next year. But they may not be able to pass those costs along to their customers. Good for the Federal Reserve, perhaps a problem for profit margins. More
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