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A 5-step guide to competing with Amazon
Entrepreneur
Think you can't compete with Amazon? Think again. Competing with Amazon is possible. You may not be able to topple the e-commerce giant, but you can certainly rank for keywords, sell awesome stuff and not get absolutely destroyed by them.
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2014 — It was a very good year
Pet Product News
It's been another exciting year for the pet industry. With a record estimated $58.51 billion in expenditures for 2014, according to the American Pet Products Association, pet owners are pampering their furry friends at unprecedented rates. The following article takes a look back at the past year to identify estimated continued growth trends.
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How to resolve employee conflict
By Adrian Davis
In entrepreneurial companies, employees wear many hats. Consequently, there is frequent communication and everyone feels well-informed. As organizations grow, it becomes necessary to focus the efforts of employees in specific functional areas. While this focus results in greater discipline, an unintended consequence is often a breakdown in communication. Regardless of position, every employee can take important steps to rectify this situation.
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PRODUCT SHOWCASE
  WaggWalker® by Bark Busters

Take the Lead and Get Tails Wagging with the WaggWalker® Communication Harness. With a simple "flick and release" of your leash, this revolutionary dog walking harness emits a gentle sound to get your dog's attention by communicating with him through operant conditioning to teach him how to walk at your side.
 


More exhibitors boost CIPS 2014
Pet Business
The organizers of the China International Pet Show, which was held at the China International Exhibition Center in Beijing in November, report that the 18th annual show had a record number of exhibitors. With 946 exhibitors from 20 countries and regions around the world, CIPS 2014 broke the show's previous exhibitor record of 916 in 2013.
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Cricket shortage has customers searching for food
Pet Age
In Honolulu, an islandwide shortage of crickets has pet owners searching for ways to keep their reptiles from starving. Crickets are a main food source for many reptiles and at the moment, the islands' major supplier isn't putting any out on the market. The company that supplies many of our islands pet stores with crickets said it had a problem with breeding and it has to wait until January before it can sell again. Crickets cannot be brought in from the mainland because of the State Agriculture Department's regulations.
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  PRODUCT SHOWCASES
Add pop to your leash wall!

NV Pets Sales and Marketing is the US importer for ROK Straps, the 3 – 1 Stretch leash. ROK Straps are made out of extruded UV stabilized rubber with a unique nylon web cover. ROK Straps comes in 4 leash sizes, 12 colors and has matching adjustable collars. ROK Straps has an unconditional 1 year guarantee. ROK Straps has been sold in the US for over two years with major success. For more info please click here.
Ruff Puppies Collars and Leads


Ruff Puppies is committed to providing a premium leather dog collar to every dog! Whether you want lots of bling or a classic design, every dog can find the perfect style and fit. Through our dedication to quality and service, your dog is guaranteed to find a collar for life!
ProClip Pulse Ion


Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at www.andis.com.


Pets linked to stronger social skills in children with autism
Business 2 Community
Living with pets may increase the social skills of children with autism. A recent study from a researcher the University of Missouri as published in the Journal of Autism and Developmental Disorders finds that having pets such as cats, rabbits and other animals as well as dogs in the home may help children with autism improve their social skills.
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NPIC improves consumer website features
Pet Business
NPIC, the maker of N-Bone, Twistix and Get Naked pet treats, has updated its consumer website, npicpet.com. The website features updated graphical elements, an improved navigation system, an advanced store finder, an ingredient glossary and a new blog section. The website is intended to be a one-stop shop for all of a customer's pet-related informational needs.
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Sleepypod introduces Replacement Program
Pet Age
Sleepypod introduced the Sleepypod Crash Replacement Program to extend pet safety after an auto accident. Sleepypod will replace or provide a replacement discount on any pet carrier or safety harness damaged in an auto accident, regardless of the brand.
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  FEATURED COMPANIES
Pet Travel
Made Easy

Learn how you can profit from our special order business. No inventory, no buy-in, we manufacture and ship to you or your customer direct. MORE
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Staffing continues to be a headache in the grooming industry
Pet Business
For the past year, the economy has continued to be the beast that keeps many a grooming salon owner up at night. But challenges related to staff come in at a close second to the economy as the nightmare most likely to plague business owners, according to the results of the 2014 Grooming Business Pet Groomer Survey. Nearly 40 percent of respondents identified "finding/retaining good employees" as the biggest challenge they face — this was surpassed only by "the economy," which was cited by 44 percent of those surveyed as the greatest challenge.
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Become a contributing writer
MultiBriefs
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Most popular dog names for 2014 revealed (Today.com)
Digital dogs: Pets and technology prove to be a good mix (Sioux City Journal)
Why your marketing emails aren't working (American Express OPEN Forum)
This pet food supplier is still in the hunt for growth (Nasdaq)
How you can embrace the holy grail of online marketing (Entrepreneur)

Don't be left behind. Click here to see what else you missed.
 

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Bianca Gibson, Executive Editor, 469.420.2611   
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