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Home   Membership   SuperZoo   America's Family Pet Expo    PetSource.org Jan. 8, 2013
 
 
 
B2People: Humanly relevant marketing for the New Year
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The lines have blurred throughout the historically "distinct" macro-target markets. Traditionally, marketing is broken down into three key areas, B2C, B2B and B2G. Each one has essentially marketed to different groups: the first, clearly, to another business, wholesaler or retailer; the second to consumers directly; and the last to government entities. However, this approach is problematic, especially when targeting the B2B and B2G audiences. More

Tall One-Touch Pet Gate

... Now 5.4” taller for large pets! Gate stands 40” tall to accomodate pets up to 88lbs. Gate door opens using one-hand motion and has an upper/lower locking system for extra security.
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ASPCA director to speak at Shelter Medicine Seminar
Pet Product News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The senior director of research and development for the American Society for the Prevention of Cruelty to Animals will headline the University of Georgia's fifth annual Shelter Medicine Seminar on Jan. 27. More

4 tips on how to improve customer service skills
Business 2 Comunity    Share    Share on FacebookTwitterShare on LinkedinE-mail article
One of the greatest challenges to delivering an exceptional customer service experience is learning how to consistently improve customer service skills. Improving customer service should be a daily priority to any individual wanting to stand out in today's competitive marketplace. With each customer interaction comes the opportunity for the customer to spread the word to other potential customers, but what will customers say? More

Don't forget the awesome: 5 steps to creating brand content
Fast Company    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Advertising and content marketing used to be nearly interchangeable. Branded content was typically developed as a by-product of a traditional ad unit, creative or original enough to stand out and shine on its own merits. Print, TV, radio or out of home — they all served a single purpose: Advertising a product or service. But now that ads and marketing are so easily avoided by consumers, every piece of communication from a brand needs not only to advertise, but also to serve as creative "content," worthy of talking about and sharing. More

10 social media marketing New Year's resolutions
Click Z    Share    Share on FacebookTwitterShare on LinkedinE-mail article
We all know there are many things we could do to fix our social media marketing programs or make them better. But the reality is that no one can do it all at once. Unless your organization has a huge multi-member team, it's simply not possible to listen to every conversation, respond to every comment or post, moderate every conversation, create unending streams of entertaining and valuable content and spend unlimited amounts of money on advertising that supports your social channel. More

Internet marketing trends for 2013
Small Business Trends    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A new year is here. And with it comes a chance for business owners and marketers to evaluate what they're doing, uncover what's not working and focus on the new trends that are worth their attention. Here are five Internet marketing trends for small business owners to focus on. More

Heil stepping down as president of United Pet Group
Pet Product News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
John A. Heil will retire March 31 as president of United Pet Group, a manufacturer of product lines such as Tetra, Marineland, Nature's Miracle, Dingo, 8-in-1 and Furminator, parent company Spectrum Brands Holdings Inc. announced. Heil is retiring for personal reasons and will stay on as a consultant to Spectrum CEO Dave Lumley, the company reported. More

Next wave of social enhances consumer engagement
MediaPost Communications    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In 2013 we'll see the next wave of social bring brands to a new level of consumer engagement. Here are five predictions designed to help marketers navigate this environment and profit from it. More

2013: The year of marketing integration
Search Engine Watch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Even though a new year is here, it still isn't too late to get your marketing ducks in a row and leverage new and old channels to generate demand for your company in 2013. Here are five trends in the world of B2B marketing as we enter 2013 and where to focus your attention. More

13 predictions for small business in 2013
American Express OPEN Forum    Share    Share on FacebookTwitterShare on LinkedinE-mail article
What will 2013 bring for small businesses? Here are 13 predictions as well as ways small business owners can take advantage of each of them. More
 


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