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Home   Membership   SuperZoo   America's Family Pet Expo   Aquatic Experience   Atlanta Pet Fair   January 13, 2015

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Industry leader providing all your aquatic live stock needs from around the world to your store.



EPA facing lawsuit over dog collar regulations
The Hill
Environmental activists are pushing to ban toxic chemicals often found in dog collars and other pet products. The Natural Resources Defense Council filed a lawsuit against the Environmental Protection Agency on Jan. 5 seeking to force the agency to restrict the use of tetrachlovinphos, which it describes as a highly toxic pesticide.
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Petco has pulled all Chinese pet treats from stores
Petco has become the first major U.S. pet supply store to remove Chinese-made treats from its shelves, citing concerns over their safety. Thousands of pets have fallen ill after eating jerky treats in recent years, a trend some have linked to Chinese-made products.
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5 simple steps to better leadership in the New Year
Betty Boyd
We all make New Year resolutions in our personal life, but what about our professional life? Do leaders need to make resolutions? Being a leader should not necessarily entail resolutions, but rather establishing goals. So how does a leader come up with these goals?
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  WaggWalker® by Bark Busters

Take the Lead and Get Tails Wagging with the WaggWalker® Communication Harness. With a simple "flick and release" of your leash, this revolutionary dog walking harness emits a gentle sound to get your dog's attention by communicating with him through operant conditioning to teach him how to walk at your side.

Pet clothing industry poised for change, growth
The Commercial Appeal
Creating on-trend outfits is a whole different animal for pet fashion designers, whose work is becoming mainstream as animal lovers look to further pamper their pets. For some owners, it's a statement; for others, it's a way to match man's best friend; and sometimes it's simply about keeping animals warm this winter.
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Special-needs dogs: Top breeds that become service companions
Special-needs dogs serve a critical function for people with disabilities, so the "cute and fluffy" factor has no bearing on whether a dog is suitable as a service companion. The most important factor to take into consideration is the capability of the dog to meet a disabled person's specific needs. Therefore, temperament, trainability and hereditary breed traits are all taken into consideration when selecting breeds with the potential to become service companions.
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Add pop to your leash wall!

NV Pets Sales and Marketing is the US importer for ROK Straps, the 3 – 1 Stretch leash. ROK Straps are made out of extruded UV stabilized rubber with a unique nylon web cover. ROK Straps comes in 4 leash sizes, 12 colors and has matching adjustable collars. ROK Straps has an unconditional 1 year guarantee. ROK Straps has been sold in the US for over two years with major success. For more info please click here.
Ruff Puppies Collars and Leads

Ruff Puppies is committed to providing a premium leather dog collar to every dog! Whether you want lots of bling or a classic design, every dog can find the perfect style and fit. Through our dedication to quality and service, your dog is guaranteed to find a collar for life!
ProClip Pulse Ion

Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at

'2014-2015 Pet Age Retailer Report'
Pet Age
The pet industry continues to be a bright spot in the economy. Growth was mostly up, although the pace was slower than in the previous year. The "2014-2015 Pet Age Retailer Report" was sent out to independent pet retailers all over the country to find out what trends they saw in the industry and more specifically, their store.
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Putting a price tag on success
Pet Business
In the independent pet specialty retail channel, price is often spoken of as almost a nonissue. Seemingly insulated by a product selection that typically has little to no overlap with big-box retailers, which wield low pricing as their main competitive weapon, many pet store owners and operators do not appear overly concerned with developing a structured pricing strategy.
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Pet Travel
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4 ways to market your business for free
Ask any entrepreneur that's just starting out what the most difficult aspect of their business is and they'll likely point you to the challenge of reaching and retaining customers. Yes, marketing a new business or product can be a time consuming, costly endeavor — something many entrepreneurs don't have. Small businesses and startups generally don't have the luxury of outsourcing their marketing needs to professionals.
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Become a contributing writer
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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Missed last week's issue? See which articles your colleagues read most.

    A 5-step guide to competing with Amazon (Entrepreneur)
2014 — It was a very good year (Pet Product News)
Cricket shortage has customers searching for food (Pet Age)
How to resolve employee conflict (By Adrian Davis)
Staffing continues to be a headache in the grooming industry (Pet Business)

Don't be left behind. Click here to see what else you missed.

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Bianca Gibson, Executive Editor, 469.420.2611   
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