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Home   Membership   SuperZoo   America's Family Pet Expo   PetSource.org   Jan. 14, 2014


Coast Tropicals

An industry leader providing quality livestock from around the world.


 

From Wall Street to Pet Street? The leap to entrepreneurship
The Huffington Post
Tom Lowery writes, "During the last year or so, I've become intrigued by how many people are leaving the 9-to-5 grind for entrepreneurial pastures. There was a time when young, ambitious college grads ran to Wall Street or corporate jobs in hopes of clawing their way to the top. Now they're running away from Wall Street for a better life on Main Street."
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4 ways to step up your marketing campaign in January
The Guardian
A commitment to step up your marketing campaign can be short lived, but there are ways to avoid that February slump. So, here we are. It's January, and you're looking ahead with good intentions to really step things up for your business. Perhaps you've made marketing a New Year's resolution for your small business.
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Pet wellness is poised to go mainstream
By Doug Gleason
You can sign up for your company's employee wellness program, enjoy a wellness spa treatment or even plan some "wellness tourism" for your next vacation. Almost everyone in the pet industry is aware of this trend called wellness — we've all heard something about the increased interest in pet wellness and the response of manufacturers and retailers. But what has been a relatively small niche up until know is about to take off. Interest in wellness in the human world is going mainstream, and that's bound to translate to the pet world.
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PRODUCT SHOWCASE
  ProClip Pulse Ion

Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at www.andis.com.
 


Molding manufacturer reinvents the doggie door
The Santa Clarita Valley Signal
When the Schrey family — of Schrey & Sons Mold Company Inc. in Santa Clarita, Calif. — set out to build a better doggie door for their family pets, they parlayed an already successful business into a multimillion-dollar niche business: Ideal Pet Products. At the time, there were only two manufacturers of pet doors in the United States.
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Profits are up
Pet Age
For another year, the pet industry has continued to grow, meaning profits have grown as well. But, the reasons why the pet industry had another successful year is always changing.
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A guide to Google+ for small businesses
By Mayur Kisani
Google+ is a social network where you can post content and information, join communities and add individuals and businesses to circles. With more than 340 million users and adding 25,000 new users every day, Google+ is no longer a "ghost town." The SEO power of Google+ should not be underestimated as it has been touted as the "social layer" of Google and is slowly being integrated with the whole of Google's ecosystem. You might be missing out on reaching your target audience if you choose to ignore this social network.
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Woof Gang Bakery nationally recognized for growth in pet industry
The Business Journals
The expansion of local pet store Woof Gang Bakery earned it the No. 15 spot in the 2014 Pet Business Top 25 Retailers List compiled by Pet Business. The number of locations and amount of growth determined the placing of each retailer on the list. Since its founding in 2007 by Paul Allen, Woof Gang Bakery has opened more than 50 franchises across seven states, and has opened 16 new locations in the past two years, according to Pet Business.
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Become a contributing writer
MultiBriefs
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Web presence: 5 cornerstones for pet businesses (By Clarice Brough)
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Head of the class (Pet Business)
Reptile group sues over large snake ban (Pet Product News)

Don't be left behind. Click here to see what else you missed.
 

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Patrick McCoy, Senior Content Editor, 469.420.2603   
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