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Home   Membership   SuperZoo   America's Family Pet Expo Jan. 22, 2013
World Pet Association funds coral reef restoration in Key Largo by the Coral Restoration Foundation
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World Pet Association has become the first corporate "Patch Reef" level sponsor, donating $25,000 to the Coral Restoration Foundation (CRF). The funding will be used to cover costs to grow "threatened" staghorn coral (Acropora cervicornis) and outplant nursery-raised colonies to a reef offshore Key Largo named White Bank. This reef is one of the most popular snorkeling sites in Key Largo with tens of thousands of snorkelers swimming over the shallow area every year. "It is our hope that our support will be very conspicuous to those who visit White Bank, while making a lasting impact on the fish and invertebrate life there," said Doug Poindexter, President of World Pet Association. More

Coming Soon!! Také Pet Hammock

Richell’s pet hammock is the newest addition to the Také collection of eco-friendly pet products! It provides total pet comfort during rest/nap time and folds for storage or transport. Look for it at Booth 1871 at GPE.

Report: Market for pet fish, birds, small animals on rebound
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More Americans are choosing fish, birds and small animals as pets in what the market research firm Packaged Facts called a likely rebound in ownership of those species and a positive sign for retailers. The Packaged Facts report, released this month, found that 84.3 million fish make up nearly 73 percent of the pet population when dogs and cats are excluded. Fish-owning households totaled 7.2 million in 2012, up about 100,000 from the previous year. More

Dog bloat research initiative
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Gastric dilatation — volvulus, or bloat — is a devastating condition that can develop in any dog, although it is particularly common in large-breed and deep-chested dogs. Bloat develops when the stomach fills with air and then twists on itself, preventing air and liquid from leaving the stomach. Over time, the stomach gets larger and larger. This cuts off circulation and prevents blood from getting back to the heart from the rest of the abdomen and the rear legs. The stomach wall itself can also be severely damaged from loss of blood flow as can the spleen. More

AVMA releases latest US pet ownership demographic information
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The American Veterinary Medical Association recently released its US Pet Ownership & Demographics Sourcebook, compiled based off a survey conducted every five years. According to the survey, conducted in 2012 and based off of numbers from Dec. 31, 2011, the percentage of households that made no trips at all to a veterinarian between 2006 and 2011 rose 8 percent for dog owners and 24 percent for cat owners. In 2011, the percentage of dog-owning households made at least one visit to the veterinarian fell 1.7 percent from 2006 to 81 percent in 2011. The percentage of veterinarian visits by cat owners fell 13.5 percent from 2006 to nearly 55 percent of cat owners. More

How to make your brand iconic
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Why have companies like Apple or Nike broken through to become iconic? One expert believes it's because their messaging isn't about how great their companies are. Instead, it's about the greatness inside you, the customer. More

Pushing through the tough stuff: 7 tips
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Firing an employee. Confronting a customer. Delivering bad news to an investor. Conducting an interview with a hostile reporter. When the going gets tough — really tough — how do you push yourself to do what you don't want to do? More

Over 85 percent of marketers plan to raise their mobile budgets
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Over 85 percent of marketers have reported that they plan to increase their mobile advertising budgets in the near future, according to a new study by the Association of National Advertisers and MediaVest. According to the study, 95 percent of marketers are currently using or plan to incorporate mobile advertising into their marketing plans. Study participants reported that brand building, awareness, and customer retention were the most common objectives for their mobile advertising plan. More

What shoppers really want from your store
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When they head to your retail store, what are shoppers really hoping to find? A new Cisco survey has some answers. First, showrooming is a very real concern: Forty percent of respondents research in-store, then purchase online. However, more shoppers actually shop the other way around: Sixty-five percent research online and buy in-store, up from 57 percent last year, while the percentage of showroomers has stayed the same. More

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