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Coast Tropicals

Industry leader providing all your aquatic live stock needs from around the world to your store.



New York could become the 1st state to ban declawing cats
New York could be the first state in the nation to ban declawing all types of felines if a groundbreaking bill introduced by Assemblywoman Linda Rosenthal passes. The bill, A 1297, would ban declawing of cats and other animals and would hold both veterinarians and owners accountable under current penal law, with exceptions for cases where the procedure would be medically necessary to treat an underlying condition.
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The 3 surprising ways 'pet parents' are treating their pets like humans
The Huffington Post
Could today's children experience "sibling rivalry" — with the family dog? As an increasing number of Americans consider their pets to be like children — and themselves to be "pet parents" — the concept of sibling rivalry is taking on a whole new dimension.
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Petland named on Entrepreneur magazine's Franchise 500
Pet Business
Petland was ranked as one of the top franchises in the United States by Entrepreneur magazine. The pet specialty chain climbed 29 spots this year, ranking 442 overall on Entrepreneur's 36th Annual Franchise 500. "It is an honor to once again be recognized by Entrepreneur magazine as one of the top 500 franchise concepts in the United States," said Petland Inc. president and CEO Joe Watson. "This recognition is a testament to the relevance of the Petland brand and our proprietary operating model."
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  WaggWalker® by Bark Busters

Take the Lead and Get Tails Wagging with the WaggWalker® Communication Harness. With a simple "flick and release" of your leash, this revolutionary dog walking harness emits a gentle sound to get your dog's attention by communicating with him through operant conditioning to teach him how to walk at your side.

3 consumer-centric trends your business needs to know
Emma Fitzpatrick
Now that the New Year's bell has stopped ringing, predicted trends for 2015 are stepping forward to steal the spotlight. While your business is penning this year's goals, be sure you're moving in the right direction. In order to increase sales, customer acquisition and traffic, your business needs to be communicating with shoppers in the way that works best for them.
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Good signs of things to come?
Pet Business
Even with all of the uncertainty surrounding the direction of the U.S. economy, many pet retailers rang in the new year with optimism as several key economic indicators provided good reason to hope that 2015 could be a banner year for their businesses. Fuel prices began dropping quickly in late 2014, and by late January they had fallen to a national average of $2.05 per gallon— reportedly the lowest level since early 2009.
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Add pop to your leash wall!

NV Pets Sales and Marketing is the US importer for ROK Straps, the 3 – 1 Stretch leash. ROK Straps are made out of extruded UV stabilized rubber with a unique nylon web cover. ROK Straps comes in 4 leash sizes, 12 colors and has matching adjustable collars. ROK Straps has an unconditional 1 year guarantee. ROK Straps has been sold in the US for over two years with major success. For more info please click here.
Ruff Puppies Collars and Leads

Ruff Puppies is committed to providing a premium leather dog collar to every dog! Whether you want lots of bling or a classic design, every dog can find the perfect style and fit. Through our dedication to quality and service, your dog is guaranteed to find a collar for life!
ProClip Pulse Ion

Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at

Cloud Star and Tiki brands merge
Pet Age
Cloud Star is merging with the Tiki brands of Petropics Gourmet Whole Foods. The combined companies will now operate under the name Whitebridge Pet Brands and will be led by CEO Olivier Amice, who joined Cloud Star in July.
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2015 pup predictions from DogVacay
DogVacay asks what will the new year hold for all that is four-legged and furry? After gazing into their crystal ball, the community of trusted and insured in-home pet sitters came up with five predictions for 2015 canine culture.
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Pet Travel
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Studies: Long hours, shift work can be detrimental to health
Denise A. Valenti
"Workin' 9 to 5, what a way to make a livin'. Barely gettin' by, it's all takin' and no givin' ..." Dolly Parton's popular song "9 to 5" from 1980 lamented the difficulties and stress associated with having a traditional workday. But, an eight-hour day of working 9-to-5 really is not that bad — especially for your health. Several recent studies show the impact of work hours on health is related to the number of hours that are worked and also what time of day the work occurs.
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A device that won't leave dog owners holding the bag
Star Tribune
Entrepreneur Tom Zurn, who's trying to make a buck off dog poop, says business is "picking up." Zurn, 55, blames his partner, Wilson, a 6-year-old Tibetan terrier, for being the inspiration for what has been "a lot of work." The kids were getting older and ready to head to college. And Zurn, who lives in Eden Prairie, wanted a companion for his occasional jogs.
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Become a contributing writer
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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Missed last week's issue? See which articles your colleagues read most.

    5 projected 2015 trends in the pet industry (PR Newswire)
14 tips for developing your 2015 sales and marketing strategy (Business 2 Community)
Pet stores: The smell of success (Kevin Plazak)
Pet Supplies Plus signs new franchise deals (Pet Product News)
Is pet insurance worth it? (CNBC)

Don't be left behind. Click here to see what else you missed.

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Bianca Gibson, Executive Editor, 469.420.2611   
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