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 WWPIA Pet Industry Briefs
Feb. 3, 2009
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How to Win Frugal Consumers and Influence Them to Buy
from BusinessWeek
American shoppers are complex: They're excitable, but often creatures of habit; sensitive to influence, but harder to manipulate than marketers like to acknowledge. And now, as Americans consume more sparingly, an already complicated retail pas de deux has become even more so. More

Stretch Your Advertising Dollars
from Entrepreneur
There's never been a better time to get great deals on advertising, marketing and public relations. Not only are newspapers and magazines scrambling to survive, but marketing professionals who were too busy to return your calls when times were flush are now sitting at their desks waiting for the phone to ring. More

New Diagnostic Test Keeps Your Internet Provider Honest
from Fast Company
Google has launched a new website in cooperation with a pair of nonprofit organizations. It does two things: it analyzes your network connection, and it makes companies like Comcast and TimeWarner wish that Google be wiped from the earth. By allowing access to diagnostic information about their Internet connections, the new site, called, lets users expose interference from oppressive ISPs. In the past, some service providers have been known to stall or cap users who use more-than-average bandwidth - an unfair practice that makes net neutrality advocates livid. Last year, the FCC censured Comcast for "secretly degrading" the speed of users of peer-to-peer clients like BitTorrent, a practice known as discriminatory network management. More

A Look at Three Viral Marketing Techniques
from Inventor Spot
When we think of viruses, we start conjuring up negative images. But when it comes to Internet promotion, viral marketing is the best thing that could happen to a business, website, blog or social network. Yes, coming down with "viral fever" is definitely a contagion we would all like to catch, because it’s a lucrative process that builds exponentially. More

   Product Showcase:
   Kaytee Forti-Diet Pro Health

Kaytee Forti-Diet Pro Health, nutritionally enhanced daily diet, meets the highest quality, nutritional standards of veterinarians, breeders & other pet experts. Contains DHA Omega-3, which supports heart, brain & visual functions, prebiotics & probiotics, natural ingredients that aid in digestive health & natural antioxidants, for general health and immune support. More info

Will Dog Cloning Become Mainstream as Price Drops?
from Discover
A Florida couple has just received a genetic copy of their beloved and deceased golden Labrador Sir Lancelot, naming the three-month-old puppy Lancelot Encore. The couple paid $155,000 for one of the first commercially cloned dogs in the world, and say the money was well spent. “He was a wonderful dog,” said Nina Otto, 66. “Money wasn’t an object. We just wanted our wonderful, loving dog back.” The project was masterminded by the California biotech company BioArts. More

Peanut Bummer
from The Washington Post
Even though he's not caught up in this mess, Mr. Peanut must want to clobber the geniuses at Peanut Corporation of America with his cane. The Food and Drug Administration revealed last week that the company's Blakely, Ga., facility knowingly shipped salmonella-tainted peanut products 12 times between 2007 and 2008 to locations in the United States and abroad. The company, based in Lynchburg, Va., has urged anyone in possession of its products made in the past two years to throw them out. The FDA says that more than 70 firms used the company's goods in all manner of foods, from cookies and pet food to ice cream and cereal. More

Outsourced Chores Come Back Home
from The New York Times
Susan Todoroff, a personal trainer in Ann Arbor, Mich., has begun brewing espressos at home and cutting her hair and cleaning her house herself. And Tamar A. Zaidenweber, a health care market researcher in Astoria, Queens, is spending more time walking her dog instead of taking it to day care each week. All of these consumers could praise themselves for their newfound frugality in the midst of an economic downturn. But every step they take toward self-reliance - each shrub they prune themselves, each cupcake they bake from scratch - hurts the people and small businesses that have long provided these services professionally. More

Top Pet Industry Trends for 2009
from Pawsible Marketing
Throughout the year this author talks with many pet owners and pet business owners. They discuss what's hot, and what's not. They talk about the next big thing. In finalizing their marketing plans for 2009, many of her clients have asked her what she sees as the Top Pet Industry Trends for 2009. Here is her answer. More

Pet Industry Resource Guide
from WWPIA
Search more efficiently- Don’t waste time weeding through results on a typical search engine. Find products and vendors faster with the only online search engine designed for pet industry professionals. More

Symbol Name Last Change
ALO ALPHARMA, Inc. 36.94   0.00%
CENT Central Garden and Pet Co 6.00   0.66%
CHD Church & Dwight Co., Inc. 53.99   1.43%
CLX Clorox Company 50.43   0.56%
CL Colgate-Palmolive Company 64.34   1.08%
DLM Del Monte Foods Company 6.90   3.60%
IAX International Absorbents, Inc. 2.51   4.56%
JAKK Jakks Pacific, Inc. 17.23   6.05%
KFT Kraft Foods, Inc. 28.24   0.68%
ODC Oil-Dri Corporation of America 15.23   5.11%
OPCO OurPet's Company 0.22   0.0%
PECD Pet Ecology Brands, Inc. 0.09   0.0%
PETS PetMed Express, Inc. 15.40   0.00%
PETM Petsmart, Inc. 14.45   0.07%
PFE Pfizer, Inc. 14.89   2.13%
PG Proctor & Gamble Company 53.05   2.66%
SGP Schering-Plough Corporation 17.47   0.51%
SPC Spectrum Brands, Inc. 0.08   0.00%
WOOF VCA Antech, Inc. 19.11   1.54%

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Ben Maitland, Director of Advertising Sales

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