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Home   Membership   SuperZoo   America's Family Pet Expo   Aquatic Experience   Atlanta Pet Fair   February 03, 2015


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Whistle acquires Tagg, maker of pet GPS tracker
PetProductNews.com
Whistle, creator of tech products and services for pets, has acquired Tagg, the Pet Tracker GPS system founded in 2010 as a subsidiary of Qualcomm. The deal integrates Tagg's GPS capabilities into Whistle's brand of app-enabled hardware products created to help provide solutions for pet owners.
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Crash Replacement Program from Sleepypod extends pet safety after auto accidents
Pet Business
Sleepypod has introduced its Crash Replacement Program to extend pet safety after an auto accident. Through the program, the company will replace or offer a replacement discount for pet carriers or safety harnesses damaged in an auto accident, regardless of the brand.
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5 reasons your business should have a blog
Amanda O'Brien
Maybe you have thought about a blog for your business. Maybe you have started and stalled out, but it is time to really consider the benefits. A blog is a type of website or an extension of your website where you can write about just about anything. There are fashion blogs, gossip blogs, science blogs and blogs in every industry. Blogging platforms are easy to use, and your customers and search engines love blogs for their articles and information.
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PRODUCT SHOWCASE
  WaggWalker® by Bark Busters

Take the Lead and Get Tails Wagging with the WaggWalker® Communication Harness. With a simple "flick and release" of your leash, this revolutionary dog walking harness emits a gentle sound to get your dog's attention by communicating with him through operant conditioning to teach him how to walk at your side.
 


Pet market driven by uptick in small dogs, aging pets
MediaPost Communications
Several trends in the pet products and services market are helping to fuel its upward trajectory, according to market research firm Packaged Facts. Sales reached $73 billion in 2014, in part due to the trends, which include an uptick in U.S. households owning dogs and cats — especially of small dogs; a rise in e-commerce for pet products, especially pet medications, the aging pet population and an increase in obese pets.
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Looking to get published this year?
MultiBriefs
In an effort to enhance the overall content of Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this experience with your peers through well-written commentary. Make 2015 the year you get published as an expert in your field! Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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  PRODUCT SHOWCASES
Add pop to your leash wall!

NV Pets Sales and Marketing is the US importer for ROK Straps, the 3 – 1 Stretch leash. ROK Straps are made out of extruded UV stabilized rubber with a unique nylon web cover. ROK Straps comes in 4 leash sizes, 12 colors and has matching adjustable collars. ROK Straps has an unconditional 1 year guarantee. ROK Straps has been sold in the US for over two years with major success. For more info please click here.
Ruff Puppies Collars and Leads


Ruff Puppies is committed to providing a premium leather dog collar to every dog! Whether you want lots of bling or a classic design, every dog can find the perfect style and fit. Through our dedication to quality and service, your dog is guaranteed to find a collar for life!
ProClip Pulse Ion


Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at www.andis.com.


Splash and Dash Groomerie and Boutique expands franchises with 14 deals
Pet Business
Splash and Dash for Dogs has expanded its Pet Groomerie and Boutique franchise with over 14 new franchisees since its initial launch in June. The company has also inked six Master Franchise Development agreements for a total of 500 locations over the next five years.
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Cardinal expands support for ABC Dog Obedience Program
PetProductNews.com
Animal Behavior College announced that Cardinal Pet Care, an Azusa, California-based manufacturer and marketer of dog products, has broadened its sponsorship of the school's Dog Obedience Program and Pet Nutrition and Diet Continuing Education Program. The sponsorship expansion began in January.
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  FEATURED COMPANIES
Pet Travel
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Weight management for pets: A key ingredient for a long, healthy life
Jennifer Adolphe
Did you know that an estimated 22 to 44 percent of pets are substantially heavier than their ideal body weight? One of the most important things we can do to protect the long-term health of our pets, and something that we can largely control, is helping them maintain a healthy weight.
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Emerald Pet redesigns brand
Pet Age
Emerald Pet Products has updated the Smart n' Tasty brand of all-natural dog and cat treats with a new logo, new dog and cat characters and new packaging. The look of the new Smart n' Tasty logo features a paw-print stamp of approval highlighting Emerald's commitment to using only premium all-natural ingredients sourced in the U.S.
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Pests or pets? How cultural attitudes frame the way we treat beetles
One Green Planet
When you hear about children in America wanting their own pets, it's usually a dog, cat, hamster or something else that's furry and cute. That's what we usually think of when we talk about companion animals. In the United States, children usually aren't asking their parents for insects. And if they are, parents are not often granting their wishes.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    3 consumer-centric trends your business needs to know (Emma Fitzpatrick)
The 3 surprising ways 'pet parents' are treating their pets like humans (The Huffington Post)
Petland named on Entrepreneur magazine's Franchise 500 (Pet Business)
New York could become the 1st state to ban declawing cats (Care2.com)
A device that won't leave dog owners holding the bag (Star Tribune)

Don't be left behind. Click here to see what else you missed.
 

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Bianca Gibson, Executive Editor, 469.420.2611   
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