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Home   Membership   SuperZoo   America's Family Pet Expo    PetSource.org Feb. 12, 2013
 
 
 
The single greatest miss in retail store metrics: Footfalls
Retail Customer Experience    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The old saying is "build it and they will come." One of the greatest challenges for retailers today is they are not exactly sure if you will come, or in fact track if you did. Traffic x Conversion = Sales. While much of the current focus on "consumer experience" has been to improve conversion performance, comparatively little has been done to track and improve store traffic. More



Lessons learned from HMV's very public Twitter meltdown
Fast Company    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When entertainment giant HMV's Twitter account was hijacked by a 21-year-old intern, the world took notice. HootSuite CEO Ryan Holmes outlines the growing security demands of sensitive social media accounts. More

Why great leaders repeat themselves
American Express OPEN Forum    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Scott Belsky of 99U writes, "I think the problem is, like watching a kettle boil, it's hard to notice a team growing. When a team grows one person at a time, you assume that everyone knows everything — and that the important knowledge somehow spreads and soaks in. But someone who joins a week after our annual offsite could quite possibly work for an entire year without knowing the company's long term goals." More

Mark your calendar!

The countdown to Global Pet Expo 2013 is on! Richell will be there at Booth 1871. You’re invited to stop by, say hello and see our new products!
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5 tips for creating a bang for your brand with Vine
Garden Media Group    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Launched 2 weeks ago by Twitter, Vine is a free app that lets you capture a six-second video. But what can you capture in six seconds? A lot! Vine only records when you touch the screen, so you can stitch together multiple segments. The best part about Vine is that it caters to our dwindling attention span — people don't have time to close your video before they've seen the whole thing, sometimes even watching it three or four times. More

Rhode Island may repeal pet care services tax
PIJAC    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Three pieces of legislation seek to repeal authority adopted in last year's budget bill to levy a 7 percent sales tax on services rendered to consumers by pet care service providers such as groomers, kennels, and pet sitters, among others. The Department of Revenue (Division of Taxation) rulemaking implementing this change provided that "…any person furnishing pet care services in this state is a retailer…" and is subject to state sales taxation. More

Genetically modified food labeling to be voted on in Washington state
Petfood Industry    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Mandatory labeling of genetically modified foods will be voted on in November by state legislators in Washington, where a new initiative was recently introduced. If passed, Initiative 522, or "The People's Right to Know Genetically Engineered Food Act," would require that agricultural commodities and processed foods containing genetically engineered ingredients must be labeled accordingly. More

Americans still spending big on their pets
Reuters via NBC News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It is almost time for Alvin's massage. After a rubdown, he is off for a personal grooming session, to make sure he looks his best. Alvin is from Thailand originally but recently has been hanging out in California, and this weekend is jetting off to a hotel in New York City. Alvin is a beagle. More

Katherine Heigl launches line of products for needy pets
ABC    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In this video interview from Good Morning America, movie star Katherine Heigl discusses her foundation that focuses on a spay/neuter initiative, training program for owners. More

Fashion Week: Move over Yorkie, New York pet fashion's going to the (big) dogs
The Saratogian    Share    Share on FacebookTwitterShare on LinkedinE-mail article
gnored for years by the pet fashion industry and left to dwell in the shadows of tiny dogs in tutus and tiaras, large dogs are finally loping onto the high couture catwalk. What are they wearing? The chunky prints and large patterned fabrics that would overwhelm smaller dogs, as well as camouflage fleece hoodies, jean jackets and, yes, even ostrich feathers. Bigger, bulkier dogs are growing more popular, especially in trend-setting New York City, where the Labrador and bulldog gained ground on the list of favorite canines last year, according to the American Kennel Club. More
 


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