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Home   Membership   SuperZoo   America's Family Pet Expo Feb. 15, 2011

The new rules of event marketing
Inc.    Share   Share on FacebookTwitterShare on LinkedinE-mail article
As much as stunt can seem like a dirty word, marketing through stand-out events has never been so maverick. Whether you call it event marketing, experiential marketing, live marketing, participatory advertising, or any other moniker, this is a brave new world of blowing things up, building in a technological overlay to real-world places, and convincing otherwise sane passes-by to dance or change clothes in the street — all with the motive of engaging consumers. Inc. talked with some of the smartest minds in experiential marketing to find out how they pull off memorable events — and make sure there's significant consumer engagement long after the event is over. Here's what they said. More

Preparing for the consumer economy of 2020
Retail's BIG Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Despite all the benchmarking, researching and strategizing carried out by retailers, putting together a forward plan for anything more than a few years ahead can sometimes seem like more of an exercise in crystal ball gazing than actual business planning. However, that's not to say retailers can ignore the need for some long term thinking. More

10 business and leadership lessons from Machiavelli
BNET The Corner Office Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Few historical figures are as divisive and polarizing as Niccolo Machiavelli. The fact that this Renaissance philosophers works date back 500 years hasn't blunted its impact or controversy one bit. Some view him as the father of modern materialism, inspiring people to do or say anything to achieve personal gain, i.e. the ends justify the means. Others, however, see him as the world's first great realist and a positive influence on modern politics and capitalism. More

Boyd Enterprises announces New Mini Chemi-Pure Elite for Nano Tanks!

Good thing now come in small packages. All-in-one filter media is now available for your nano tank! Same quality and formula as our larger containers. Treats up to 10 gallons.

Survey: Majority of consumers resist registering online, prefer social sign in
Retail Customer Experience    Share    Share on FacebookTwitterShare on LinkedinE-mail article
According to the recent social identity study released by Janrain and conducted by Blue Research, 75 percent of consumers take issue with being asked to register on a website and will change their behavior as a result. Janrain commissioned Blue Research for the study, which was conducted during the height of the holiday shopping season among a nationwide cross section of 657 consumers. More

Stop doing things that no longer make a profit
Bloomberg Businessweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It is hard to sell off or close parts of your business that do not make money, especially for small businesses, because all its parts tend to be interlinked. However, by taking this hard step early in the year, it becomes much easier to move ahead with growth-oriented innovations before another year gets away from you. More

Buy the HALTI Direct!

The original and still the best, the HALTI headcollar is used by millions of satisfied dog owners to stop dogs from pulling. The Halti comes in 6 sizes and 4 colors and is recommended by trainers and veterinarians worldwide. Company of Animals is now your DIRECT source for the Halti headcollar. 

OurPet's Company enters into settlement agreement concerning SmartScoop®
OurPet's Company    Share    Share on FacebookTwitterShare on LinkedinE-mail article
OurPet's Company, a leading proprietary pet supply company, has reported that all patent infringement accusations related to OurPet's Company's SmartScoop® Self Scooping Litter Box were been resolved on Feb. 4, 2011. SmartScoop is a patented, automated self-cleaning cat litter box that offers a unique modular design for easy cleaning and maintenance using any type of clumping litter. More

Nebraska committee poised to vote on breeder bill
PIJAC    Share    Share on FacebookTwitterShare on LinkedinE-mail article
On Feb. 8, the Nebraska Senate Agriculture Committee held a public hearing on legislation to amend the Commercial Dog and Cat Operator Inspection Act. This bill would impose several requirements that would adversely affect breeders, including excessive enclosure requirements, restrictive breeding mandates, and new veterinary examination requirements. PIJAC is urging immediate contact with all committee members, as well as with the legislator representing your district. More


100% Natural with no Preservatives, Additives,or Flavorings. Made with unique ingredients chosen for their nutritional benefit to species. Each variety contains ingredients specially selected to appeal to the natural desires of the bird or small animal. Each ingredient provides specific nutritional benefits, too.

North Dakota considers bill allowing police, vets to seize animals
Veterinary Practice News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Legislators in North Dakota have introduced a bill that would allow police and veterinarians to seize animals they believe are being treated inhumanely. As introduced, Senate Bill 2365 would grant a law enforcement officer or licensed veterinarian the right to take custody and control of an animal if there is "reasonable cause to believe" that the animal has been subjected to activity prohibited by state laws pertaining to the humane treatment of animals. The measure would allow law enforcement officers to seize an animal without a warrant or court order. More

Organic pet food on the up-and-up
Natural Products Marketplace    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The L.A. Times reported premium-priced natural and organic pet food sales are healthy and are slated to grow three times faster than overall pet food sales through 2015, according to the market research company Packaged Facts’ industry report. Smaller pet shops are watching their cash registers burgeon with the addition of natural — from gluten-free and organic to raw and fresh — pet food products. More

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