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Big Heart Brands new stand-alone pet food giant
USA Today
There's a new top dog in the fight for pet food domination. Big Heart Pet Brands, previously known as Del Monte Foods Pet Products, announced its launch as the nation's largest stand-alone pet food and snacks company. The creation of the new brand follows the company's $1.67 billion sale of its Consumer Products division to Del Monte Pacific Limited.
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Winter weather nightmare for pet retailers
Pet Age
There are a lot of difficult decisions a small-business owner has to make when running their business. This winter, one of those decisions has been a lot tougher for pet retailers in especially colder climates — to close, or not to close.
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Cross-cultural approach to market your pet business
By Clarice Brough
The demographic landscape is changing in the United States, and so too in the world of pet retail. Traditional marketing evolved over decades to engage a number of diverse nationalities. But the number of nationalities comprising Latinos, Asians and other minorities, as well as multiracial Americans is growing and expanding. But before you jump on this marketing bandwagon, let's dig a little deeper. Marketing and advertising efforts for the pet business do need to be different, but they also need to strike a balance between your steady consumers of today and the evolving consumers of tomorrow.
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  ProClip Pulse Ion

Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at

Cargill branches into pet treats, chews
Pet Product News
Cargill Inc., a multinational corporation headquartered in Minneapolis, is beefing up its pet food division with the acquisition of Pet Carousel. The deal, which is expected to close around Feb. 28 at an undisclosed price, includes all of the pet treat manufacturer’s assets, including a 36,000-square-foot plant in Sanger, Calif.
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Share your knowledge
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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Wooden Room Divider Pet Gate

The new Richell Wooden Room Divider easily blocks off any room. Designed to fold up flat for storage. No tools are required! Comes in two sizes.
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Creating visual content for social marketing
By Mayur Kisani
In an increasingly noisy and crowded digital landscape, marketers have to use visuals to stand out from the immense competition. Blogs were the first form of networking online where people/companies/brands would post content in order to be found. The world then moved onto Facebook, where our content became shorter. Then microblogs like Twitter came along, and our content became even shorter to 140 characters. Now we are skipping text altogether with the rise of visual social networks like Instagram and Pinterest, which allow marketers to show their creative prowess.
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New pet expo brings retailers, manufacturers together
Pet Age
The inaugural NYC Re-Tails & Sales Expo, recently brought Northeast pet retailers together with national pet manufacturers who only make their products in the USA, for a day of networking, introduction to new items and special sales. The "Made in America"-themed event was the idea of Dana Humphrey, owner and founder of Whitegate PR, and Nancy Hassel, founder and president of Long Island Pet Professionals with Pet Age and Made in USA Certified as sponsors.
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Sometimes it's better to ask for forgiveness than permission
By Harry J. Friedman
If there is an issue of concern that is affecting your store, there is a logical channel to follow in the organization to seek resolution. But if the channel is closed to you, or if upper management is not responding to your requests, what do you do? Do you keep asking for the go-ahead or do you just go ahead? When you feel strongly that you are posing a solution that is workable or essential but you reach a roadblock in the approval process, it may be time to gamble.
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Missed last week's issue? See which articles your colleagues read most.

    Dogs are people, too: Inside the VIPet mind-set (CNBC)
How this 'Shark Tank' contestant found love — and wealth — by spray painting his dog (Entrepreneur)
This is how small businesses are using social media (Entrepreneur)
Exotic pets: A growing American fad (CNBC)

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Colby Horton, Vice President of Publishing, 469.420.2601
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