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Five basic rules of social media
Firstline via DVM360    Share   Share on FacebookTwitterShare on LinkedinE-mail article
The definition of social media marketing matters because it reflects the dramatic ways communication has changed with the rise of new technologies. With these shifts, our perspectives have also shifted. We are no longer passive recipients of news and media. We choose what we want to view and when we want to view it. We can block or ignore everything else thanks to the power of technology. More

Consumer spending in U.S. increases for fifth month
Bloomberg via BusinessWeek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Consumer spending in the U.S. rose in February for a fifth consecutive month, a rebound that may accelerate when employment strengthens. "The consumer is still making traction with the overall recovery," said Russell Price, a senior economist at Ameriprise Financial Inc. in Detroit, who accurately forecast the rise in spending. "Factors are falling into place for the recovery to be sustained." More

Hermosa Beach to ban pet sales in stores
ohmidog!    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Hermosa Beach does not have any pet stores that sell dogs or cats — and if the city council has its way, it never will. City officials took the first step in banning the sale of dogs and cats in city pet stores — a move designed to raise awareness about animal welfare issues, discourage puppy mills and encourage pet adoptions. A final vote is planned April 13. More

AT&T sees big cash in small gizmos like dog collars
Acquire Media NewsEdge via 4G Wireless Revolution    Share    Share on FacebookTwitterShare on LinkedinE-mail article
With most Americans already toting cellphones, AT&T Inc now wants to target their dogs. A wireless dog collar set to hit the market this year is just one of a plethora of new devices the telephone company hopes will catch on with U.S. consumers. The collar could send text messages or emails to the owner of a pet when it strays outside a certain area, or the device could allow continuous tracking of the pet. More

Raw diet a viable option for dogs, study says
Pet Product News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Nature's Variety, a Lincoln, Neb.-based manufacturer of pet food, has unveiled preliminary findings of its study of raw diets for dogs. The findings suggest a raw food diet is a viable and healthy dietary option for dogs. "It's kind of a sigh of relief," said Laura Duclos, Ph.D., director of research and development at Nature’s Variety. More

CritterTrail© habitats are designed for the health, security and comfort needs of your hamster or gerbil. Innovative features encourage interaction between owners and their pets. CritterTrail© is the only brand with Super Protect® antimicrobial technology built-in to ensure a cleaner environment. Expandable Fun-nels® and connectable accessories encourage activity and exercise. More Info more

Greenbelt Animal Shelter uses Facebook to boost adoptions
The Washington Post    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Facebook, the social networking Web site, is all about making connections, whether it's with old friends or new acquaintances. Now, the Greenbelt Animal Shelter is using Facebook to connect animals with potential owners. One advantage of the page is that it provides the shelter free publicity and can be updated instantly, unlike the fliers and advertising the shelter has used in the past. More

Texas town opens $8.4 million animal shelter
The Dallas Morning News    Share    Share
on FacebookTwitterShare on LinkedinE-mail article
Fred Sanderson was all smiles this week as he pointed out the new Irving Animal Care Campus' list of amenities. He gushed about everything from the air-filtration system in the dog kennels to platforms in the cat condos that give felines window views. "I had a volunteer class in here and they said, 'This is like the Hyatt Regency,'" said Sanderson, Irving's animal services manager. More

Mars Veterinary conducts 2010 National Mutt Census
Veterinary Practice News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
McLean, Va.-based Mars Veterinary, a global company specializing in pet care and canine genetic breed identification, is conducting an inaugural National Mutt Census. The goal is to provide insights into the background of the nation’s estimated 38 million mixed-breed dogs. More
WPA Pet Industry Briefs
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