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Home   Membership   SuperZoo   America's Family Pet Expo   Aquatic Experience   Atlanta Pet Fair   March 31, 2015


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A plan for success at the next pet trade show
Andrea Fischetti
Attending this year's Global Pet Expo from March 4-6 in Orlando, Florida, proved to be grueling but essential for my company. Spread out across the enormous West Building of the Orange County Convention Center, the trade show is not only physically demanding to walk around, but also mentally challenging — going from meeting to meeting, reception to reception, during and after show hours.
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Investors pine for pet sitting businesses
PetProductsNews.com
The big news from 2014 was the acquisition of PetSmart for $8.7 billion by a consortium lead by BC Partners. Investors interested the pet industry, which is expected to hit $60 billion in the U.S. and twice that amount globally in 2015, according to the American Pet Products Association, are looking for investment opportunities in pet services, specifically, pet boarding services.
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Don't let negative reviews break you
Jessica Taylor
Whether you're a small or large company, you live or die by your reputation. Most of reputation management is focused on pushing down negative search results — in particular, negative reviews. Responding to your negative reviews may attempt to bridge the gap between how a company perceives itself and how others view it. But does your company successfully follow through with this? If you haven't began this process, you could be put in a negative spotlight.
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PRODUCT SHOWCASE
  Behold the soda can.
Can Toy is a natural rubber dog toy that can be filled with treats to keep your dog entertained for hours. Can Toy is made of natural rubber which is sustainable, biodegradable and non-toxic. The proprietary rubber compound is both durable and chewy providing your dog with hours of stimulation. Can Toy is available in 3 sizes for dogs up to 90 pounds and is produced in the USA.
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Pet travel is soaring
Pet Business
We are deep into spring break season and well on our way to the eagerly anticipated summer months, and retailers and manufacturers in a variety of categories are gearing up to showcase their travel-related products. From posh swimsuits to luggage and sleeping bags and bug sprays, merchandised designed for vacation travelers is diverse and abundant.
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10 ideas for small business marketing on a shoestring budget
Nasdaq
If you run a small business and have a specific budget set aside for marketing, consider yourself among the elite few. The ideal marketing budget is unique for every business and often seems impossible to tie back to your bottom line with any precision. That can be problematic for fledgling small businesses whose very existence hinges on making the right decisions on how and when to spend money.
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PRODUCT SHOWCASE
  Ruff Puppies Collars and Leads

Ruff Puppies is committed to providing a premium leather dog collar to every dog! Whether you want lots of bling or a classic design, every dog can find the perfect style and fit. Through our dedication to quality and service, your dog is guaranteed to find a collar for life!
 


Pet tales: Younger owners have cash, will pamper
The Arizona Republic
They are changing the way we dine, the way we shop, the way we fill any downtime more than a few minutes long. And now the younger generations are changing the way we treat our pets. Americans spent a record $58 billion on their domestic, low-to-the-ground roommates in 2014, according to the American Pet Products Association. While most of that money went to such necessities as food and medical care, the biggest spending spike was seen in "other services," including those of a day spa.
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Wag N' Wash creates 1-stop for pets and owners
Small Business Trends
Pet owners often have to patronize a lot of different businesses in order to keep their animals healthy and happy. But Wag N' Wash Pet Food & Bakery is trying to make things a bit easier for pets and their owners. The company does so by offering a variety of different products and services, ranging from grooming and self-wash services to food, and other pet supplies. The business even offers in-store bakeries at each location that make pet treats on site.
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  FEATURED COMPANIES
Help Pets Travel Safely
Learn how you can profit from our special order business. No inventory, no buy-in, we manufacture and ship to you or your customer direct. MORE
Therese Tags & Pet Accessories

Unique high quality pet tags for your furry fashionistas. Our company offers a variety of tags that our furry friends would love.
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4 revolutionary behavioral email marketing ideas
Entrepreneur
Email marketing is a crap-shoot. You send mass emails hoping that some small percentage of people will open, click and convert. The bigger your list, the less you know and the more you're forced to guess about what to say and when to send. But what if you flipped the paradigm by sending email as a result of behavior?
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Texas business serves up natural dog treats
The Dallas Morning News
People said it would never last. When McKinney, Texas, resident Stephanie Farrar first got the notion to make a business out of her homemade dog treats, she said many people thought she was crazy. In response to the naysayers, she spouted off names of other companies such as Milk-Bone that had become successful selling canine treats. Fast forward to more than a decade later, and Farrar has moved from baking treats solely in her home kitchen to a retail shop in downtown McKinney. Through online sales, her treats now travel all over the world.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Online US pet product sales at $2 billion (PetProductNews.com)
PetSmart acquisition finalized; new execs named (PetProductNews.com)
PetSmart Charities survey shows cats may be increasing in popularity (Newsday)
12 habits of exceptional leaders (Forbes)
Infographic: Why you should be marketing with social media (Kaylee Nelson)

Don't be left behind. Click here to see what else you missed.
 

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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