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Home   Membership   SuperZoo   America's Family Pet Expo   Aquatic Experience   Atlanta Pet Fair   April 07, 2015


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12 pet products to usher in the budding season
Pet Business
While spring officially sprung, many parts of the country are still experiencing winter's cold snap. The always-puzzling temperatures are almost certainly making Americans antsy for spring's sunshine and warmth. Pet owners — and their pets — may be especially eager to engage the season's traditional activities, like Easter egg hunts and long walks in blossoming nearby parks.
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PetSmart closes 3 Chicago pet hotels because of dog flu outbreak
The Week
A Chicago PetSmart was forced to close three of its PetsHotel boarding centers due to an outbreak of canine flu, the Chicago Tribune reports. The company transferred all of the boarders to other nearby locations, and promised that it was treating dogs showing signs of the flu, as well as keeping them separate from pups that were lucky enough to dodge the virus. The canine flu virus first was observed in dogs about 10 years ago, according to the Centers for Disease Control and Prevention.
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Looking to get published this year?
MultiBriefs
In an effort to enhance the overall content of Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this experience with your peers through well-written commentary. Make 2015 the year you get published as an expert in your field! Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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PRODUCT SHOWCASE
  Behold the soda can.
Can Toy is a natural rubber dog toy that can be filled with treats to keep your dog entertained for hours. Can Toy is made of natural rubber which is sustainable, biodegradable and non-toxic. The proprietary rubber compound is both durable and chewy providing your dog with hours of stimulation. Can Toy is available in 3 sizes for dogs up to 90 pounds and is produced in the USA.
For more information, please click here.
 


Are your emails ending up in the spam folder?
EMarketer
EMarketer estimates that nearly 9 in 10 U.S. Internet users will send an email at least once per month this year, and January polling by AYTM Market Research found that about two-thirds of Web users in the U.S. subscribed to emails from brands. But are they reading the ones companies send them?
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Wag launches its on-demand dog walking app in San Francisco
TechCrunch
Wag, a startup that helps connect pet owners and dog walkers with a mobile app, has touched down in San Francisco. The company, formerly only in operation in Los Angeles, recently added the tip of the Bay Area as its second locale. Wag vets dog walkers using background checks, and then insures their activities. Dog owners can schedule walks for their dogs, and track their pooch in-app while it is out on a stroll.
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PRODUCT SHOWCASE
  Ruff Puppies Collars and Leads

Ruff Puppies is committed to providing a premium leather dog collar to every dog! Whether you want lots of bling or a classic design, every dog can find the perfect style and fit. Through our dedication to quality and service, your dog is guaranteed to find a collar for life!
 


The great grain debate: Should pet foods avoid grains?
Jennifer Adolphe
Grain-free diets are becoming much more commonplace in the pet food aisle. There are a number of reasons for this growing trend, such as the belief that grains are harmful for pets or that grain-free diets are more appropriate for dogs and cats from an evolutionary perspective. Also, gluten — a protein found in wheat, barley and rye — has been touted as a substance to be feared in many popular human nutrition diets, and pet and human nutrition trends usually go hand-in-hand. With so many grain and grain-free options available, what do you need to know about the great grain debate?
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Focus on your company culture, and earnings will follow
Forbes
What do Google, Wegmans, Build-A-Bear Workshop and Zappos all have in common? Recently, Fortune ranked the country's 100 best companies to work for, and after digging deeper into the data, found that culture was a key consideration for employees of most of the organizations on the list. This isn't a new idea, and it certainly shouldn’t come as a surprise.
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  FEATURED COMPANIES
Help Pets Travel Safely
Learn how you can profit from our special order business. No inventory, no buy-in, we manufacture and ship to you or your customer direct. MORE
Therese Tags & Pet Accessories

Unique high quality pet tags for your furry fashionistas. Our company offers a variety of tags that our furry friends would love.
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Mouth-to-snout resuscitation: Class teaches owners how to save pets
The Washington Post
Kay Ortega has had pets since she was 13. Now 56, she has two greyhounds, two collies and a little mixed-breed dog named Sweetie. She said that she thought she knew everything there was to know about owning a pet but that she was lacking one important piece of knowledge: how to perform CPR on them.
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5 ways to improve employee engagement
Michael J. Berens
Companies worldwide are grappling with how to increase employee engagement. It is estimated that in the U.S. alone, employee disengagement costs the economy as much as $500 billion per year. A 2013 Gallup study of the global workplace involving 25 million employees in 142 countries found only 13 percent of workers rated themselves as engaged, and thus likely to be making positive contributions to their organizations.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Pet travel is soaring (Pet Business)
A plan for success at the next pet trade show (Andrea Fischetti)
10 ideas for small business marketing on a shoestring budget (Nasdaq)
Investors pine for pet sitting businesses (PetProductsNews.com)
Don't let negative reviews break you (Jessica Taylor)

Don't be left behind. Click here to see what else you missed.
 

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Bianca Gibson, Executive Editor, 469.420.2611   
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