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An industry leader providing quality livestock from around the world.


 



Petfood 2.0 coming to Chicago this fall
PRWeb
VIRGO's Animal Nutrition Insights & SupplySide is expanding its platform to include Petfood 2.0, a new trade show on Sept. 23 and 24 at the Hilton Chicago. Petfood 2.0 is about the science of formulation, packaging and distribution around the innovation of products for the new pet food industry. Online registration opens April 29 and early-bird pricing is $299.
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Chuck & Don's sets $10.10 minimum wage
Pet Product News
President Barack Obama's push to raise the national minimum wage to $10.10 an hour received a thumbs-up from the pet store chain Chuck & Don's. The Mahtomedi, Minn., company, which operates 25 stores across Minnesota and Colorado, has set its minimum hourly wage at $10.10, or $2.85 higher than the federal minimum.
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PRODUCT SHOWCASE
  ProClip Pulse Ion

Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at www.andis.com.
 


Matchmaker, matchmaker, make me a match
Pet Age
They say that finding your perfect match is hard, but as retailers know, finding the perfect pet for a customer may be even harder. When a customer comes in, they may have no idea what type of animal they want. It is important to not just ask the customer questions, but to ask the right questions. While customers may know, or think they know, what they want, it is still important to make sure that pet matches that person.
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3 easy tips for effective social media marketing
Forbes
You've heard that social media marketing can lead to more loyal customers, more brand recognition, more repeat business, more... well, everything. But successes like these aren't instant or automatic. Effective social media marketing requires a great deal of effort. It isn't easy for small-business owners — or anyone — to come up with a steady stream of pithy statements in 140 characters or less.
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  FEATURED COMPANIES
Wooden Room Divider Pet Gate

The new Richell Wooden Room Divider easily blocks off any room. Designed to fold up flat for storage. No tools are required! Comes in two sizes.
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Increase your Facebook reach without paying for advertising
By Mayur Kisani
It is getting harder and harder for businesses on Facebook to reach their audiences. According to Facebook, it is due to the increase in the amount of content, the increasing number of businesses building a presence on the site and an effort to crack down on spam. But many also believe that Facebook has decreased the reach of pages in order to make businesses pay for promoted posts and advertisements, thus increasing revenue for Facebook. So just like everything online, there are a few ways that might help increase your reach on Facebook without having to pay for promoted posts or ads.
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Face value
Pet Business
With the cost of being an employer increasing on multiple fronts, it is imperative that pet specialty retailers understand the true value of store staff and tailor their compensation accordingly.
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Hillside Farms plans new US factory
Pet Age
Hillside Farms, a producer of premium, wholesome dog treats including One Rewards, Kingdom Pets, and Benni & Penni, announced plans for a new U.S. facility.
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Share your knowledge
MultiBriefs
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Mystery of pet deaths related to jerky treats made in China continues to stump FDA (The Washington Post)
The 13 best marketing tips (By Jeffrey Dobkin)
Three Dog Bakery acquired by private equity firm (Pet Age)
Subscription pet supply startup is CEO's latest feat (The Daily Transcript)
Choosing the right pet food (Times)

Don't be left behind. Click here to see what else you missed.
 

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Patrick McCoy, Senior Content Editor, 469.420.2603   
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