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Coast Tropicals

Industry leader providing all your aquatic live stock needs from around the world to your store.



Should pets be given medical marijuana treats?
Fox News
Medical marijuana dispensaries are beginning to make cannabis-laced treats for cats and dogs. Among them are Oakland, California-based Auntie Dolores and Washington's Canna Pet and Canna Companion, according to Quartz. Denver-based Dixie Elixirs and Edibles, which makes cannabis-infused drinks, treats and lotions for humans, is reportedly also developing a line for pets.
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Look Who's Happy adds floor display to sales kit for retailers
Pet Business
To support retailer sales and promote its entire family of premium dog treats, Look Who's Happy has added the prepacked floor display to its complete range of marketing materials. The brightly colored floor display comes with 36 resealable pouches—18 Fetch'n Fillets and 18 Tempt'n Tenders — to stock and display on provided J-hooks.
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Pampered pets: Americans spent $58B on their pooches in 2014
The Associated Press via
We feed them, groom them, clothe them and otherwise shell out the big bucks to protect and pamper our pets. The American Pet Products Association's annual report on pet industry spending says Americans spent $58 billion in 2014 on their 397 million pets, which range from freshwater fish and reptiles to cats and dogs.
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  Add pop to your leash wall!
NV Pets Sales and Marketing is the US importer for ROK Straps, the 3 – 1 Stretch leash. ROK Straps are made out of extruded UV stabilized rubber with a unique nylon web cover. ROK Straps comes in 4 leash sizes, 12 colors and has matching adjustable collars. ROK Straps has an unconditional 1 year guarantee. ROK Straps has been sold in the US for over two years with major success. For more info please click here.

Social media marketing ideas for your pet business
By Jessica Pope
The pet industry has an incredibly powerful force holding it together: a true love of animals. We're all connected through our commitment to pets, and we enjoy learning about them, helping them, celebrating them and sharing their stories. This connection translates naturally to social media, which makes social media platforms strong marketing tools for small pet businesses. Here are some simple ideas to make daily posting seem natural while getting your customers involved to help generate quality content and at the same time create brand loyalty.
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Franchisees find their passion in a pet specialty store
After finding their entrepreneurial spirits — thanks, in part, to their four-legged family members, Greta the goldendoodle and Oscar the cat — Clark Kerndt and his wife left their jobs to open a branch of Wag N' Wash Pet Food & Bakery in the Twin Cities.
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  Ruff Puppies Collars and Leads

Ruff Puppies is committed to providing a premium leather dog collar to every dog! Whether you want lots of bling or a classic design, every dog can find the perfect style and fit. Through our dedication to quality and service, your dog is guaranteed to find a collar for life!

What retailers need to know about the omnichannel revolution
Retailing Today
Merchandising and marketing concepts such as shoppable videos, digitized stores and social campaigns on Instagram and Twitter were alien ideas to retailers just a few years ago. Not anymore, according to Tom Ebling, CEO of cloud-based e-commerce solutions provider Demandware, who has a unique perspective on what it means to be a "connected brand." The company recently held its fifth annual XChange Conference where Ebling, other top Demandware executives and more than 1,300 attendees shared ideas and strategies to achieve success in a retail industry where rapid advancement in technology are driving a breakneck pace of change.
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Don't let desperation drive your decisions
By Anne Rose
You're short-handed and desperately need to hire another employee, so you hire the first breathing person that mails in a job application. Or maybe your bank account is desperately low and you need a client fast, so you accept the first prospective customer who calls on the phone. We've all been in those situations and know the fear and panic that can set in. But when desperation drives an impetuous decision, it seldom solves your initial problem and usually adds more problems. The wrong person is worse than no person.
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Help Pets Travel Safely
Learn how you can profit from our special order business. No inventory, no buy-in, we manufacture and ship to you or your customer direct. MORE
Therese Tags & Pet Accessories

Unique high quality pet tags for your furry fashionistas. Our company offers a variety of tags that our furry friends would love.

Do emoticons have a place in business communication?
Danielle Wegert
Communication is constantly adapting to new technology. From letters, telephones and faxes to email, text messaging and social media, communication has evolved rapidly. Think about it. Acronyms are now being used as whole messages — LOL for laughing out loud. Hashtags are ubiquitous — #everywhere. And emoticons are now supplementing feelings and emotions. Communication styles vary from person to person, but when dealing with business communication, there are certain guidelines that professionals should follow.
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Pet Food Experts cuts ties with Nestlé Purina
Pet Product News
Pet Food Experts, a pet food distributor to 28 states, has parted ways with Nestlé Purina PetCare in New York and New England, ending a 10-year distribution relationship with the St. Louis-based pet food, pet treat and cat litter manufacturer. Phillips Pet Food & Supplies of Easton, Pennsylvania, which has a long-standing relationship with Nestlé Purina, has agreed to acquire the distribution rights in the Northeast.
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Missed last week's issue? See which articles your colleagues read most.

    8 businesses cashing in on the luxury pet market (CNBC)
2 strategies grooming salons use to retain customers (Pet Business)
Human food companies muscle in on pet food market (MediaPost Communications)
Pet Valu to invest $4 million in Jack’s Pets Conversion (Pet Product News)
Global Pet Expo 2015 sets records (Pet Age)

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WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Bianca Gibson, Executive Editor, 469.420.2611   
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