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Abady Cat Food recalled for possible salmonella contamination
Food Safety News
The Robert Abady Dog Food Co. LLC of Poughkeepsie, N.Y., is recalling its 2-, 5- and 15-pound boxes of "Abady Highest Quality Maintenance & Growth Formula for Cats" because they have the potential to be contaminated with Salmonella. The recalled boxes of "Highest Quality Maintenance & Growth Formula for Cats" were distributed nationwide in retail stores and through mail orders.
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Some infectious diseases hitting cats, dogs harder
Pet Product News
Oklahoma, New Hampshire and Kentucky each earned the unenviable distinction of possessing the highest rate of infection for one of three common pet diseases, a Banfield Pet Hospital study revealed. Nationwide, the three ailments appear to be rampant. The prevalence of feline immunodeficiency virus, canine Lyme disease and feline upper respiratory infection jumped by 48, 21 and 18 percent, respectively, over a five-year period.
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  ProClip Pulse Ion

Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at

Become a contributing writer
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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3 tips for using Facebook hashtags
By Andrea Fischetti
Hashtags have been on Facebook for nearly a year now, so it is important to understand the right way to use them. The purpose of hashtags is to make posts more visible. A person searching under that hashtag topic is able to see all the posts, including those they have not yet "liked." Therefore, your company's page can be more visible to new customers — always a perk. Here are three quick tips for using Facebook hashtags.
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Wooden Room Divider Pet Gate

The new Richell Wooden Room Divider easily blocks off any room. Designed to fold up flat for storage. No tools are required! Comes in two sizes.
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PIJAC welcomes new members to board of directors
Pet Business
The Pet Industry Joint Advisory Council elected two new board members. Joe Waston of Petland and John Mack of Reptiles by Mack were unanimously elected at the March 11 board meeting. "It is with great pleasure that we welcome John Mack and Joe Watson to the PIJAC Board of Directors," said Ken Oh, president and CEO of PIJAC. "Both Joe and John understand the challenges the pet industry faces as legislative threats multiply, as well as the potential adverse effect on the entire industry."
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How the digital landscape is changing marketing
Pet Age
One of the largest growth areas in marketing right now is in digital. According to a study by the Interactive Advertising Bureau and PricewaterhouseCoopers LLP, spending on Internet advertising in the U.S. totaled a record $10.7 billion in the third quarter of 2013, which is a 15 percent increase from the same quarter in 2012. In the pet industry, this is something we are seeing more companies embrace and find successful.
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Marketing with postcards — Part I
By Jeffrey Dobkin
How can you stay in your customers' minds? It's easy with a few postcards. Mail postcards to prospects and customers every few weeks, and they'll think of you first when they need something. They'll pick up the phone and call you first when they're ready to buy. Postcards are cheap, easy, hard-working marketing tools, and here's why.
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Missed last week's issue? See which articles your colleagues read most.

    New pet foods targeting niche groups (By Jackie Bay)
Pet price comparison app launches to disrupt booming industry (StartupSmart)
P&G selling pet food brands to Mars for $2.9 billion (Reuters)
1 core principle of social media marketing (By Linchi Kwok)
From french fries to kitty litter, USDA scientists work to improve lives (Imperial Valley News)

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WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Patrick McCoy, Senior Content Editor, 469.420.2603   
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