This message contains images. If you don't see images, click here to view.
Click here to advertise in this news brief.




Mobile version  RSS  Subscribe  Unsubscribe  Archive   Media Kit |  Pet Industry Resource Guide:   

Home   Membership   SuperZoo   America's Family Pet Expo   PetSource.org   Apr. 23, 2013


Coast Tropicals

An industry leader providing quality livestock from around the world.

 

Social media marketing: 7 tools for businesses and brands
The Huffington Post
Facebook, Twitter, Google+, Pinterest, Flickr, LinkedIn — the list of leading social networks businesses and brands must suddenly pay attention to goes on and on. Needless to say, it can be a daunting task to keep track of the social media marketing world when it comes to your business. Before you get overwhelmed, know that there are a number of handy online tools, software programs and apps out there that can help you not only save time, but also simplify your social presence.
   Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE  




Small-business tips to beef up your cyber security
Forbes
When it comes to cyber security, small businesses risk losing not only their own data, but jeopardizing their partners' data, too. Hackers are now targeting small businesses as the weakest links in larger supply chains, raising the stakes for any small company that gets breached.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Winning the last 3 feet: Design packaging with stopping power
By Guillaume Delloue
Four seconds. That's how long a shopper spends deciding whether to pick your product over a competitor's. And as one of the most competitive markets, the pet category is a space where brands must make the most out of every consumer touch point. With store shelves being the final point of purchasing decision — is your product packaging ready for the challenge? Follow these three best practices to ensure your packaging captures the consumer's attention.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE

Industry Pulse: What is the most important aspect for packaging design?
ANSWER NOW


Pet-keeping in the 21st century
Pet Business World
Chris Newman, chairman of REPTA, gives an overview of pet-keeping in the 21st century and makes an impassioned plea to the trade to work together to safeguard and grow the whole industry.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


  FEATURED COMPANIES
Richell's Expandable Pet Pen w/Tray

The Expandable Pet Pen is perfect for litters, pups, and small-medium size pets! It’s designed to expand up to 60.6” wide - right alongside your pet’s growth pattern! Includes an expandable floor tray. MORE
Advertise here!

To find out how to feature your company in the WPA Pet Industry Briefs and other advertising opportunities, Contact James DeBois at 469-420-2618.
MORE


Natura Pet Foods expands salmonella recall
Food Safety News
Natura Pet Products, which issued a recall of select lots of four brands of pet food last month, has expanded its recall to include all of the company's dry pet food and treat products with expiration dates through March 24, 2014.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE



Call for contributors
MultiBriefs
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
 

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
Download media kit

Patrick McCoy, Senior Content Editor, 469.420.2603   
Contribute news

This edition of the WPA Pet Industry Briefs was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here -- it's free!
Recent issues
April 16, 2013
April 9, 2013
April 2, 2013
March 26, 2013



7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063