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Home   Membership   SuperZoo   America's Family Pet Expo Apr. 24, 2012

Marketing to customers in a post-recession economy
U.S. Small Business Administration    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Great Recession officially ended in 2009, but it sure didn't feel that way for most consumers (or businesses). Now, however, the economy finally is on an upward trajectory, with consumer sentiment, business hiring plans and employment data all looking up. Whether your company targets consumers or businesses, here's what to keep in mind to successfully market to customers as their spirits rise and their wallets start to open again. More

LinkedIn rolls out new features for marketers
Small Business Trends    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If you haven't created a LinkedIn presence for your business, it's time to stop ignoring it. LinkedIn isn't the old resume site you think it is; it's transformed into a full blown business networking site with powerful marketing potential. And with the addition of two new features just announced last week, business owners can now find even more ways to take advantage of the site. More

Open engagement by chief executives can shape positive perceptions of companies
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Do you want your CEO melting down on television? Of course not. But PR counselors who think it's 1980 need to understand that disengagement doesn't really work in today's media environment. The facilitation of personal relationships via digital tools and social media has, to some degree, made it incumbent upon corporate leadership to engage, humanize themselves, behave like actual human beings, and interact with detractors as if on an equal plane. More


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Big marketing mistakes
Inc.    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Geoffrey James writes, "In the decade or so that I've been writing about sales and marketing, I've interviewed hundreds of entrepreneurs inside small and medium-sized companies. I've also watched to see which companies grow, and which companies falter and fail. After a while, it's impossible not to see a pattern of what works and what doesn't — particularly when it comes to sales and marketing. Here are seven marketing mistakes that I see cropping up over and over again." More

Opinion: The joys of 'slingshotting' unhappy customers
CBS Money Watch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Michael Hess, founder and CEO of Skooba Design, writes, "Even the very best customer service providers — and I like to think my company falls into that category — sometimes have to deal with angry people. But once in a while, customers come along who are preemptively unhappy — so sure you won't help them that their first contact with you suggests they've already ruled out the possibility. Those are actually my favorite upset people, because we can often turn them into our happiest and most loyal customers. We can slingshot 'em." More

Mexico Pet Expo 2012 – the floor plan is filling fast!
Mexico Pet Expo’s organizers are thrilled by the interest of pet professionals in the Expo. International and large domestic players such as Purina, Acuario Lomas, Kordon, Effem México (Mars, Inc), and Hill’s Science Diet have noted the opportunity for growth in the pet industry in Mexico and have already applied to exhibit in Guadalajara this June. The floor plan is filling quickly as more applications are coming in daily! Visit for an updated floor plan and more information!

How to: Marketing to the veterinary channel
Petfood Industry    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Petfood diets exist for a variety of medical conditions including heart disease, weight control, diarrhea, kidney failure, diabetes, food allergies, renal failure and cancer. Many are marketed as therapeutic or prescription, but they are always premium foods. Many veterinarians sell non-prescription pet foods along with prescription pet foods as a service to their pet parent clientele. More

New York bill targets theft of family pets
The Sacramento Bee    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Stealing the family dog or cat in New York could soon send a pet thief to prison. A bill that would make stealing any cat or dog a felony has strong sponsors in the Legislature. It aims to create the toughest law against pet theft in the nation. State Sen. Carl Marcellino and Assemblywoman Deborah Glick say the measure will elevate the crime to grand larceny from a misdemeanor and eliminate the difficult question of placing a value on a pet. More

Four-legged US viewers wag tails for DogTV channel
Reuters via The Chicago Tribune    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Two months after its San Diego debut, canine cable channel DogTV is keeping tails wagging at a local animal shelter, is available on the Internet and is headed for national distribution, an executive for the enterprise said. More

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