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Coast Tropicals

Industry leader providing all your aquatic live stock needs from around the world to your store.

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1st Certified Humane labeled dog food arrives in US stores
Pet Age
Humane Farm Animal Care says Open Farm will be the first producer of Certified Humane Raised and Handled dry dog food in the U.S. Open Farm, a Canadian-based pet food company, launched their Certified Humane dog food products in stores across Canada in late 2014. Now the first ethically sourced dry dog food to receive the Certified Humane label is available in the U.S.
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Marketing to the dog-lover lifestyle can mean big business
Jon Kurtz
We often hear the term "lifestyle brand" in taglines, marketing and advertising. What is that? Generally, it's a strong area of interest around which we conform the way we live — the products we buy, the foods we eat, etc. Lifestyle identity can influence the neighborhoods or areas where we live — golf course homes, horse country, beaches and homes built around private airstrips. It affects the clothes we buy, certainly our leisure activities, the charities we support and the friends we favor. Many people identify with more than one lifestyle, and this can often be the case within a single-family household.
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Figo launches cloud-based pet insurance and other services
PetProductNews.com
Figo Pet Insurance is officially open for business online after raising nearly $4 million in private capital. The first state to see the pet insurer's services and insurance products will be California, with the rest of the country following through the remainder of 2015. With veterinary costs soaring and less than 1 percent of the millions of U.S. pet households carrying pet insurance, according to the North American Pet Health Insurance Association, the pet insurance field is wide open for new players such as Figo.
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PRODUCT SHOWCASE
  Add pop to your leash wall!
NV Pets Sales and Marketing is the US importer for ROK Straps, the 3 – 1 Stretch leash. ROK Straps are made out of extruded UV stabilized rubber with a unique nylon web cover. ROK Straps comes in 4 leash sizes, 12 colors and has matching adjustable collars. ROK Straps has an unconditional 1 year guarantee. ROK Straps has been sold in the US for over two years with major success. For more info please click here.
 


The future of pets
The Wall Street Journal
It's tempting to think that our future will be filled with cloned animals, genetically modified creatures, virtual animals like lolcats and robotic pets. But the reality is that as we continue to crave more intimate relationships with nonhuman animals, we will simply incorporate animals ever more deeply into our own families. The pet-care industry will capitalize on this by providing more buying opportunities for consumers.
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Pet businesses taking precautions against dog flu
BizTimes.com
The dog flu virus has infected more than 1,000 dogs in the last month and is responsible for six dog deaths in Wisconsin, Illinois, Ohio and Indiana, according to reports. Although no incidents have been reported in the Milwaukee area so far, area pet sitting services are being impacted either through loss of business or by taking extra precautions.
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PRODUCT SHOWCASE
  Ruff Puppies Collars and Leads

Ruff Puppies is committed to providing a premium leather dog collar to every dog! Whether you want lots of bling or a classic design, every dog can find the perfect style and fit. Through our dedication to quality and service, your dog is guaranteed to find a collar for life!
 


Mislabeled container blamed for aquarium fish kill
USA Today
A mislabeled container may be to blame for the recent deaths of hundreds of fish at a Texas aquarium, officials said. A statement posted April 21 on the Texas State Aquarium's Facebook page says that what staff members thought was trichlorfon, an anti-parasite drug, was actually hydroquinine, a poisonous chemical used in film processing, as a stabilizer in paint and motor fuels, and in cosmetics.
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How to ensure your business avoids 'Mobilegeddon'
Jessica Taylor
Stop me if you've heard this before: "Your website needs to be mobile-friendly." Companies have heard this mantra for years, but now a tangible penalty is in effect, punishing websites that don't render well on smartphones and tablets. It's being called "Mobilegeddon." As of April 21, if your website isn't mobile-friendly, then you will likely be missing out on a lot of traffic. Why? Google shook up the way their search algorithm ranks websites, placing the ones that are mobile-friendly higher in the search from a smartphone or tablet than those sites that aren't.
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  FEATURED COMPANIES
Help Pets Travel Safely
Learn how you can profit from our special order business. No inventory, no buy-in, we manufacture and ship to you or your customer direct. MORE
Therese Tags & Pet Accessories

Unique high quality pet tags for your furry fashionistas. Our company offers a variety of tags that our furry friends would love.
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5 ways social media increases company values
Inc.
Some business owners do not believe social media does, or could ever have any impact on them or their business. So, they do not use it personally or professionally. However, if you own a business, a well-executed, social media marketing strategy can help grow your business and ultimately increase your company's valuation, when managed and executed strategically and efficiently.
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Experts: Dumping pet fish into the wild harms ecosystem
KSL-TV
Some people are dumping their pet fish into the wilds, and it's causing much more harm than good. Even though a goldfish looks harmless, it's capable of creating ecological disaster, experts say. Goldfish normally live a long time, and can crowd out native fish. People who dump fish into the wilds could face thousands of dollars in fines.
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10 marketing metrics you probably didn't know about
Business 2 Community
Marketing is just a concept unless you measure your marketing activities, then it becomes a science. For many small-business owners, marketing is an added expense that doesn't provide security on return on investment. Which is why there are so many small businesses out there who don't see the growth they hoped for because they view marketing as a waste of time and money.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Social media marketing ideas for your pet business (By Jessica Pope)
Should pets be given medical marijuana treats? (Fox News)
Pampered pets: Americans spent $58B on their pooches in 2014 (The Associated Press via Pantograph.com)
Pet Food Experts cuts ties with Nestlé Purina (Pet Product News)
Look Who's Happy adds floor display to sales kit for retailers (Pet Business)

Don't be left behind. Click here to see what else you missed.
 

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Bianca Gibson, Executive Editor, 469.420.2611   
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