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Pet industry leaders gather at PIJAC conference
Pet Age
Top pet industry professionals from across the globe gathered in Florida to kick off the Pet Industry Joint Advisory Council's annual Top2Top conference.

Related article: Protecting the pet industry's interests (Pet Age)
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Attract new customers to your business with content marketing
By Emma Fitzpatrick
Content marketing is a new ballpark for advertisers and marketers in every industry. With content marketing, your business will be attracting, engaging, listening to and converting consumers who are already interested in what you have to offer. And it's worth the time investment. Traditional marketing tactics average out to $373 per lead, while the cost-per-lead using content marketing is 62 percent less, at $173. Let's jump into how your business can begin attracting new customers by setting goals for your content marketing plan, then making them a reality.
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  ProClip Pulse Ion

Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at

New York weighs new limits on pet trade
Pet Product News
Legislation winding through the New York City Council would require the sterilization of rabbits and guinea pigs before sale and prohibit the purchase of cats and dogs produced at so-called puppy and kitten mills. The proposed laws, which are scheduled to go before the Committee on Health during a public hearing April 30, would impose unreasonable burdens on pet stores, according to the Pet Industry Joint Advisory Council.
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Pet bearded dragons linked to salmonella outbreak
Discovery News
A salmonella outbreak that has so far sickened 132 people in 31 states over the last two years has now been traced to a source — pet lizards called bearded dragons, according to the Centers for Disease Control and Prevention. The bearded dragons were purchased from multiple stores in different states, the CDC researchers said.
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Wooden Room Divider Pet Gate

The new Richell Wooden Room Divider easily blocks off any room. Designed to fold up flat for storage. No tools are required! Comes in two sizes.
Advertise here!

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Accreditation program offered for pet crematory facilities
Pet Age
The International Association of Pet Cemeteries and Crematories is offering a worldwide accreditation program for pet crematory facilities, the first and only accreditation program ever to be established for the pet aftercare industry, the group said. Through the IAOPCC accreditation program, pet crematories are evaluated against a pool of more than 240 standards that represent the best practices in pet cremation care and pet crematory management.
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Become a contributing writer
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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Franchisee tenants: Dealing with deposits and guaranties
By Dale Willerton and Jeff Grandfield
While landlords often ask for security deposits and/or personal guaranties on commercial leases, neither is mandatory or legally required. As a franchisee tenant, you should know that these can be negotiated. Unfortunately, many franchisee tenants don't realize this and pay the landlord quite willingly without negotiating the amount or the terms. Deposit money, which generally doesn't earn you a penny in interest, could better serve as working capital for your own business rather than as security for your landlord. To begin, let us define and differentiate between the two terms.
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Pet food manufacturer Kemin Industries plans expansion of its Verona, Missouri, processing plant
Area Development
Kemin Industries will expand its pet food production facility in Verona, Missouri. The five-year expansion plan includes a more than $14 million capital investment and is expected to create 24 jobs. According to the state Missouri Department of Economic Development, the firm's expansion will allow increased production capacity of the existing facility that manufactures meat protein used in palatants for premium and super premium pet foods.
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Missed last week's issue? See which articles your colleagues read most.

    3 tips for using Facebook hashtags (By Andrea Fischetti)
Marketing with postcards — Part I (By Jeffrey Dobkin)
Some infectious diseases hitting cats, dogs harder (Pet Product News)
How the digital landscape is changing marketing (Pet Age)
Abady Cat Food recalled for possible salmonella contamination (Food Safety News)

Don't be left behind. Click here to see what else you missed.

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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