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Is pet ownership sustainable?
ScienceDaily
There has been much talk about sustainability, but little attention has been paid to its nutritional aspects. University of Illinois animal sciences researcher Kelly Swanson, in cooperation with scientists at natural pet food maker The Nutro Company, have raised a number of important questions on the sustainability of pet ownership.
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Friends forever: Casket maker enters pet market
The Cincinnati Enquirer
Aurora Casket Co. became the nation's largest private casket maker by producing beautiful funeral products for humans. Now it's launched a new line of business: funeral products for pets, on which Americans spend more than $55 billion a year. The Aurora, Ind.-based casket maker this week began selling more than 100 engraveable urns, memorial boxes and pendants to honor our deceased cats, dogs and other pets.
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Perfecting the social media balancing act
By Katie Dubow
Social media has been a big marketing play for more than five years. Whether you're a public relations professional or not, you know you have to be on social media. It's the absolute perfect blend of advertising and public relations. Plus, it's free. Social media outlets of all kinds let you connect with your key demographic on a daily basis. Here, you get to interact with your clientele in a cool, friendly, funny manner.
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Industry Pulse: Which social media site works best for your organization?
ANSWER NOW


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Study documents risks/benefits of dog spay and neuter
Dog Channel
Spaying or neutering is common in the United States before age 1 as a means of controlling both the dog population and unwanted behaviors. About 78 percent of pet dogs are sterilized, according to the American Pet Products Association. The American Veterinary Medical Association supports the spaying and neutering of dogs and cats as a population control.
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50 time-saving tips for small businesses
Small Business Trends
As a small-business owner, free time is probably not something you have a whole lot of. What you do have a lot of are tasks to accomplish and deadlines to meet. So how can you better accomplish these tasks in a shorter amount of time? The following are 50 time saving tips to help you save time throughout your workday.
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Call for contributors
MultiBriefs
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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Why marketing is your most important system
Duct Tape Marketing
Without the same budget, resources and in-house expertise of larger companies, small businesses are at a disadvantage when it comes to marketing. What these businesses really need is a marketing system. A marketing system goes beyond the marketing plan to give small businesses the foundational tools, strategies and tactics they need to activate their plan, along with processes to grow and sustain marketing momentum.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Natura Pet Foods expands salmonella recall (The Huffington Post)
Social media marketing: 7 tools for businesses and brands (By Guillaume Delloue)
Pet-keeping in the 21st century (Pet Business World)
Small-business tips to beef up your cyber security (Forbes)

Don't be left behind. Click here to see what else you missed.
 

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Patrick McCoy, Senior Content Editor, 469.420.2603   
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