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New cancer treatment center for pets opens in Malvern, Pennsylvania
WPHT-TV
The first comprehensive veterinary cancer center in the nation has opened in Malvern, Pennsylvania. "We have but all disciplines from medical oncology to dynastic imaging to surgical oncology to radiation oncology and integrated medicine all under one roof in a free standing building next to a major hospital," said Joseph Wakim, co-founder and CEO of the Mid-Atlantic Veterinary Cancer Center. "This is the way of the future. We're able to treat and advance the treatment of cancer in small animals, cats and dogs."
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Boosting the bottom line
Pet Business
How an independent pet store can go about making that extra cash, however, is a much tougher question — one that requires careful consideration, and sometimes a different perspective. With this in mind, Pet Business canvassed a broad cross-section of industry experts, including pet specialty retailers, distributors, manufacturers and marketing professionals, to uncover their suggestions on how independent pet stores can improve sales.
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PRODUCT SHOWCASE
  ProClip Pulse Ion

Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at www.andis.com.
 


Optimizing your business posts on Facebook
By Andrea Fischetti
Many of us know that having an active presence on social media is critical for our brands and businesses to remain competitive and relevant. It is equally as important to stay current on what it means to be relevant. For some time now, brands and businesses have focused on attracting likes on their posts. These days the playing field has changed. In January, Facebook revised the algorithm that decides what posts users see on their news feeds. Now, users will see more posts from companies that include a picture or video. What does this actually mean?
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More changes in store at Backer's Total Pet Expo
Pet Product News
H.H. Backer Associates is sprucing up its annual Backer's Total Pet Expo by adding a smartphone app, a Secret Shopper contest and other attractions. The changes to the pet products trade show follow a revamped 2013 exhibition that drew positive reviews from attendees. The next Backer's Total Pet Expo is scheduled for Sept. 19 to 21 at the Donald E. Stephens Convention Center in suburban Chicago.
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  FEATURED COMPANIES
Wooden Room Divider Pet Gate

The new Richell Wooden Room Divider easily blocks off any room. Designed to fold up flat for storage. No tools are required! Comes in two sizes.
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PetLooks offers retailers boutique items at local trade show
Pet Age
Attending trade shows and other events to find the newest, as well as unique, pet products is a must for retailers, but traveling all across the country can get super expensive very quickly. It is a driving force behind the new event, PetLooks, a small trade show that hopes to move around the country putting manufacturers in the retailer's backyard.
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Become a contributing writer
MultiBriefs
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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Marketing with postcards — Part II
By Jeffrey Dobkin
Short crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format. Postcards are cheap, easy, hard-working marketing tools. What's a client worth to you each year? Here's a proposition: Suppose you sent them a postcard every two weeks — or 26 postcards a year. Your cost? At $1 each, that's $26 for a full year — to generate calls and build a relationship of loyalty, awareness and trust. Is it worth $26 per prospect to get them to call you?
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WayFounder gives pet product inventors a crowdfunding alternative
Pet Product News
Great ideas for new pet products often die because of a lack of money, know-how or both in bringing them to fruition. Enter WayFounder, a venture capital group, launched on the premise of helping "nontrepreneurs," as Damon D'Amore, founder and chief executive officer of the Beverly Hills, California-based group, calls those with great ideas but limited means of realizing them.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    New York weighs new limits on pet trade (Pet Product News)
Attract new customers to your business with content marketing (By Emma Fitzpatrick)
Pet industry leaders gather at PIJAC conference (Pet Age)
Pet bearded dragons linked to salmonella outbreak (Discovery News)

Don't be left behind. Click here to see what else you missed.
 

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Patrick McCoy, Senior Content Editor, 469.420.2603   
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