This message contains images. If you don't see images, click here to view.
Advertise in this news brief.




Text Version  RSS  Subscribe  Unsubscribe  Archive   Media Kit |  Pet Industry Resource Guide:   

Home   Membership   SuperZoo   America's Family Pet Expo   Aquatic Experience   Atlanta Pet Fair   May 12, 2015


Coast Tropicals

Industry leader providing all your aquatic live stock needs from around the world to your store.

310-768-8243

 



Companies partner to change the way pit bulls are seen
Pet Products News
Jolly Pets Inc. dog toy company in Streetsboro, Ohio, is partnering with California-based Project Blue Collar — Support the Underdog, which supports pet adoptions through sales of its Blue Collars and Fetch Eyewear, a Portland, Oregon, eyewear company that pledges to donate 100 percent of its profits to animal welfare causes, for the #Pittie2020 initiative.
   Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE  




PetHub improves signal tag design and packaging
Pet Business
PetHub has improved the design and packaging of its Signal Tag, which was previously only available to consumers through the company's website. Design updates included making some firmware and software updates that improved performance and battery life. Also, some hardware adjustments were made to make the battery casing more waterproof and airtight.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Is your business ready to collaborate and communicate in the modern age?
Business 2 Community
Everyone thinks they understand what it means to communicate and collaborate. After all, that's pretty much the definition of how a typical business operates. We all are constantly emailing, messaging, conferencing and talking to our co-workers, peers and business contacts. But in many organizations, this collaboration is done the way it was years ago, ignoring innovations in communication and social interaction, or they are using a one-size-fits-all solution that doesn't meet their specific business needs.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


PRODUCT SHOWCASE
  Behold the soda can

Can Toy is a natural rubber dog toy that can be filled with treats to keep your dog entertained for hours. Can Toy is made of natural rubber which is sustainable, biodegradable and non-toxic. The proprietary rubber compound is both durable and chewy providing your dog with hours of stimulation. Can Toy is available in 3 sizes for dogs up to 90 pounds and is produced in the USA. For more information, please click here.
 


'Pets For Vets' pairs troubled veterans with dogs left in shelters
WLNY-TV
A unique approach matches up troubled veterans with companion dogs — and provides healing for both. As TV 10/55 Long Island Bureau Chief Richard Rose reported recently, Pets for Vets is a new national organization that trains dogs locked up in crowded shelters to become soothing companions to veterans troubled by the horrors of war.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


5 retail myths and realities you should be aware of
Small Business Trends
Is your retail store suffering from your belief in common retail myths? InReality's first "Reality of Retail Report" debunks some common beliefs about the state of brick-and-mortar retail. Here's a closer look at fact versus fiction.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


  FEATURED COMPANIES
Help Pets Travel Safely
Learn how you can profit from our special order business. No inventory, no buy-in, we manufacture and ship to you or your customer direct. MORE
Therese Tags & Pet Accessories

Unique high quality pet tags for your furry fashionistas. Our company offers a variety of tags that our furry friends would love.
MORE


Hartz launches year-round flea and tick consumer education campaign
Pet Age
Hartz launched a national consumer No F&T campaign to educate pet owners on the importance of year-round flea and tick protection. This dedicated messaging will be promoted through digital advertising and social media.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


B2C communications on Facebook: What has changed over the years?
By Linchi Kwok
Facebook recently reported 1.44 billion monthly active users — 936 million of whom access the website every day. Therefore, Facebook continues to be an essential social media platform for business communications. Companies want to make good use of this social media tool to better engage their target customers on Facebook. Meanwhile, Facebook never stops reinventing itself so that it can maintain its dominant position as the top social networking site. This constantly-evolving landscape brings up two questions.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Pedigree goes global with Feel the Good campaign
Pet Product News
Pedigree, a dog food brand of Mars Petcare of Brussels, is embarking on a global marketing campaign — the company's first in years — called Feel the Good. The campaign, created by BBDO, is predicated on a simple, heartfelt message: dogs bring out the good in people. "Studies attest how the companionship of animals transforms and improves people's lives," said Leonid Sudakov, chief marketing officer, Global Petcare, for Mars Inc.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Shelter dogs now helping save lives In Nepal following earthquake (The Huffington Post)
Basement startup morphs into multimillion-dollar pet business (Greenville Online)
5 ways social media increases company values (Inc.)
Sleepypod sets high standards for pet safety (Pet Age)
Dynamic Pet products responds to Real Ham Bone dog treat queries (Pet Product News)

Don't be left behind. Click here to see what else you missed.
 

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
Download media kit

Bianca Gibson, Executive Editor, 469.420.2611   
Contribute news

This edition of the WPA Pet Industry Briefs was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here -- it's free!
Recent issues
May 5, 2015
April 28, 2015
April 21, 2015
April 14, 2015



7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063