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An industry leader providing quality livestock from around the world.


 

How to earn money from America's passion for pets
Forbes
Owners of dogs, cats, fish, horses, reptiles and small animals are expected to spend more than $55 billion nationwide on pet-related products and services this year, according to a study by the American Pet Products Association. So why not try to make some money from the country's passion for pets?
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Creating an engaged community
By Robin Carver
Social media provides many opportunities each day for two-way, constant communication. This communication can act just like a face-to-face conversation you might have with a friend, family member or co-worker. Someone talks and the other person listens. While this seems easy enough, when creating an engaged community it can be hard to know if your message is being received.
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Industry Pulse: Are you satisfied with the engagement of your online community?
ANSWER NOW

Last week's survey: How often does your organization post on social media?
SEE RESULTS


Web marketing tips for small-business owner
Business 2 Community
Not a distant reality anymore. Even small enterprises thrive to utilize their resources with Internet marketing tips. In the first place, it might sound as a pragmatic approach and a wishful thinking to compete with large companies.
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PRODUCT SHOWCASE
  Cutting-edge Pet ID Products

PetHub is offering the most comprehensive, convenient affordable protection solution available. 4 proven ways to help lost pets get home fast – in a single ID tag. Provide your customers with the best ID product on the market—combining popular new technologies with an award winning service model.
 


Share your insight
MultiBriefs
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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Pet owners may have lower risk for heart disease
Forbes
Pet ownership increasingly is being recognized as an important component of a heart-healthy lifestyle, according to a recently released statement from the American Heart Association published in the journal Circulation.
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  FEATURED COMPANIES
Richell's 2-Way Door Pet Pen

Excellent craftmanship and attention to detail in every piece makes these wood pens a beautiful addition to any home. Each pen includes a floor tray and optional wire top. It’s all about style and function. MORE
Keep Pets Cool and Comfortable

The innovative puncture-resistant Chilly Mat keeps create a lower temperature than your pet’s body temperature. Available in 5 sizes, Chilly Mats keep pets comfy indoors and out!


Medical marijuana for pets
TIME
Just as proponents of medical marijuana argue that the drug's active ingredient THC (delta-9-tetrahydrocannabinol) helps alleviate chronic pain, reduce nausea and stimulate the appetites of terminally ill human patients, California veterinarian Dr. Doug Kramer recently argued that the drug can have the same therapeutic effect on sick pets — especially at the end of their lives.
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Dog tattoos turn preppy pooches into punks
The Huffington Post
It's not enough to have a matching leash and collar. The latest— and can we say kind of insane — way to dress up your dog? A tattoo. One upscale dog grooming shop on Manhattan's Upper East Side is offering temporary tattoos for dogs for about $100. The glue-and-glitter body art is the latest craze to grip the pet industry, which has been booming from the sales of everything from pet IQ tests to DNA tests.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    5 things you should never do on Facebook (Inc.)
The 10 best cities to start a business (Entrepreneur)
Is there any such thing as good debt for a small business? (CreditCards.com via Fox Business)
Clear Conscience Pet selected for 2013 SuperZoo 'Store of the Future' (PRWeb via San Francisco Chronicle)
Let social media do good work for you (By Cindy Woudenberg)

Don't be left behind. Click here to see what else you missed.
 

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Patrick McCoy, Senior Content Editor, 469.420.2603   
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