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Home   Membership   SuperZoo   America's Family Pet Expo   May. 21, 2013

Coast Tropicals

An industry leader providing quality livestock from around the world.


5 tips for getting big results from small marketing budgets
The Huffington Post
Bill Blaney writes, "At a recent trade show, I had a conversation with a company that had a terrific new product. They were new to the market, eager to make a name for themselves. Their product was unique, filled a niche and could draw excitement upon demonstration. They had everything going for them that any small business could hope for except for one thing: they had no confidence that they could afford to market in their category."
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A simple follow-up system to create more profit in your business
By Sydni Craig-Hart
How many times have you attended a networking event, had a number of great conversations with ideal prospects, collected a bunch of business cards and never followed up? Perhaps more times than you'd care to admit. You likely missed out on a number of key opportunities to deepen connections that could lead to an increase in revenue, a joint venture or more visibility for your business. You can make the decision today to commit to implementing a system to follow up on all leads, so you don't miss out on any future opportunities.
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Industry Pulse: Do you have a system for following up on leads?

Last week's survey: Are you satisfied with the engagement of your online community?

  Cutting-edge Pet ID Products

PetHub is offering the most comprehensive, convenient affordable protection solution available. 4 proven ways to help lost pets get home fast – in a single ID tag. Provide your customers with the best ID product on the market—combining popular new technologies with an award winning service model.

Share your insight
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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It's a dog's afterlife: Pet death care industry booms
Tampa Bay Times
According to Coleen Ellis, an Indiana resident who today is part owner of a pet funeral home chain with a franchise in Pinellas Park, Fla., there was only one strange fact about the pomp that attended her terrier-schnauzer's 2003 passing: "What was disturbing to me is that I was having to do it all myself." No more. Anyone who thinks pet funerals are the province of wild-eyed empty-nesters and Doctor Dolittle-like eccentrics need only stroll into the nearest mortician's lobby to find that pet death care, as industry insiders call it, is booming.
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The "Original" Freestanding Pet Gate

Richell USA offers a complete line of patented freestanding pet gates that provide both style and function. From the Standard to the Premium Plus, each gate safely confines pets beautifully in the home! MORE
Keep Pets Cool and Comfortable

The innovative puncture-resistant Chilly Mat keeps create a lower temperature than your pet’s body temperature. Available in 5 sizes, Chilly Mats keep pets comfy indoors and out! Come visit us at SuperZoo booth #5275

PIJAC honors industry leaders
Pet Business
The Pet Industry Joint Advisory Council presented its first annual PIJAC Awards at the Top2Top Conference in Napa, Calif., in April. The awards honored leaders nationwide for their contributions to foster the pet industry.
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Redesigned PIJAC website promotes participation in legislative process
Pet Product News
The Pet Industry Joint Advisory Council has launched a retooled, advocacy-based website,, serving the industry and pet owners. The interactive site is designed to give users a greater voice on legislative issues involving pet businesses, pet ownership or pets.
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Who would you choose to be your customers?
Duct Tape Marketing
Much has been said in marketing circles about target markets, demographics, psychographics and other ways to define who and what makes an ideal customer.
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Missed last week's issue? See which articles your colleagues read most.

    How to earn money from America's passion for pets (Forbes)
Pet owners may have lower risk for heart disease (Forbes)
Medical marijuana for pets (TIME)
Dog tattoos turn preppy pooches into punks (The Huffington Post)
Web marketing tips for small-business owner (Business 2 Community)
Creating an engaged community (By Robin Carver)

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WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Patrick McCoy, Senior Content Editor, 469.420.2603   
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