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Home   Membership   SuperZoo   America's Family Pet Expo   PetSource.org   May 27, 2014


Coast Tropicals

An industry leader providing quality livestock from around the world.

310-768-8243
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SuperZoo approaches, registration opens online
Pet Product News
SuperZoo.org is open for business and the website's countdown ticker reminds those in the pet industry that they have a little more than two months before SuperZoo, one of the pet industry's main trade shows, gets underway. Pet retailers from across the U.S. and an international contingent, too, will begin funneling through the doors at the Mandalay Bay Convention Center in Las Vegas on July 22, with those same doors closing at 3 p.m. on Thursday, July 24.
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Petco will stop selling China-made dog and cat treats
Pet Business
"We know some pet parents are wary of dog and cat treats made in China, especially chicken jerky products, and we've heard their concerns," said Jim Myers, Petco CEO. "As a leader in the industry and the trusted partner for our pet parents, we're eager to make this transition and to expand our assortment of safe and healthy treats, the majority of which are made right here in the U.S. Very simply, we feel this decision is in the best interest of the pets we all love and, ultimately, for our business."
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PRODUCT SHOWCASE
  ProClip Pulse Ion

Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at www.andis.com.
 


Bravo issues nationwide recall of pet food for dogs and cats
Pet Product News
Bravo! Pet Food issued a nationwide recall of select lots of some of its products because they might have the potential to be contaminated with a strain of the listeria bacteria. This recall stems from the Food and Drug Administration passing along the findings of an independent lab that detected listeria in samples of Bravo products.
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3 tips to boost business sales with Pinterest
By Emma Fitzpatrick
What's the next step after your business has established a presence on social platforms? From Instagram to Facebook, each social platform comes with its own list of do's and don'ts for businesses. Don't auto-post. Do post relevant content on a regular basis. Pinterest, the image-driven scrapbook-esque social site, may not be getting enough of your attention this spring. Did you know Pinterest has more than 70 million users? Or that Pinterest will generate you four times more money per click than Twitter?
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  FEATURED COMPANIES
Wooden Room Divider Pet Gate

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Why email remains at the core of small business marketing
The Huffington Post
With the recent popularity of social media, marketers are questioning the role of email in their marketing strategy. The reality is that despite the growth of social media advertising, email remains one of the highest ROI and most measurable marketing tools available for small businesses.
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Phillips named Distributor of the Year
Pet Age
Pet Age will honor Phillips Pet Food & Supplies with their inaugural 2014 Distributor of the Year Award, during a dinner in Las Vegas prior to the start of SuperZoo. "Pet Age's Distributor of the Year Award was created to recognize accomplishments in service, technology, innovation and sustainability, and we are thrilled at the opportunity to recognize these successes and what it means to our industry," said Craig Rexford, vice president and publisher of Pet Age.
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'Hero cat' throws out 1st pitch
The Associated Press via ESPN
A cat that became famous for saving a central California boy from a dog attack "threw" the first pitch at a recent Bakersfield Blaze baseball game. The cat, named Tara, was captured on a security camera May 13 when she pounced on a dog that attacked her 4-year-old human, Jeremy Triantafilo. The video, which has garnered 21 million views on YouTube, shows the dog biting and attempting to drag the boy. Within seconds, Tara leaps out and chases the canine away.

Related article: Cat saves boy from dog attack (CBC News)

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Become a contributing writer
MultiBriefs
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Branding your pet business for a competitive edge (By Clarice Brough)
You can grow your business with this 3-step marketing formula (The Huffington Post)
Google to the rescue? (Pet Business)
The manufacturer, blogger, retailer connection (Pet Age)

Don't be left behind. Click here to see what else you missed.
 

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Patrick McCoy, Senior Content Editor, 469.420.2603   
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