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Home   Membership   SuperZoo   America's Family Pet Expo   Jun. 4, 2013

Coast Tropicals

An industry leader providing quality livestock from around the world.


5 most important online tools for small businesses
Business 2 Community
Despite the constant changes, marketing in the online space has grown up and matured quite a bit over the past few years. There are so many different online platforms available to us, and new ones going on line every day. Hundreds of social networks, all sorts of marketing programs and philosophies, and it can get awfully confusing. As a small business, you have to spend your money and your time wisely, while maximizing your results. So of all the options out there, which are the most important?
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US Senate rejects bioengineered food-labeling amendment
On May 23, the U.S. Senate rejected an amendment proposed by Sen. Bernie Sanders of Vermont that would have allowed states to require labels on food or beverages made with bioengineered ingredients.
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Sustainability in the pet industry
By Mike Guerber
Have you given thought to how the pet industry is going to maintain its current growth rate? Over the past few years, the growth of our industry has exceeded 4 percent and has been as high as 7 percent. This has all been happening when the rest of the U.S. economy was going through a major recession. Oh, yes, some businesses have felt the pain of a downturn, but overall, statistics indicate our industry has remained healthy and growing. But can we continue to remain in a growth mode forever?
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Industry Pulse: Do you think the pet industry can maintain its current growth rate?

Last week's survey: Does your organization have a social media marketing strategy?

  Cutting-edge Pet ID Products

PetHub is offering the most comprehensive, convenient affordable protection solution available. 4 proven ways to help lost pets get home fast – in a single ID tag. Provide your customers with the best ID product on the market—combining popular new technologies with an award winning service model.

The key to building a strong online reputation
Managing your brand's reputation is increasingly complex in today's digital world. It's no longer enough to control your image in traditional advertising. A slip-up on Twitter or a faux pas on Facebook could cost you customers or bruise your business's reputation for good. So how do you ensure that your company is positioned to avoid digital blunders, as well as build and maintain a strong reputation with your customers?
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Get published in WPA Pet Industry Briefs
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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Melissa's Aloe-Pet
Our product is designed to be used as a daily food supplement to strengthen the immune system. Melissa's Aloe-Pet can also be applied topically to provide immediate relief for skin irritations. Our product can also be used for: itchy skin, allergies, arthritis, strengthen immune system, and increased energy.
Tall One-Touch Pet Gate

Gate stands 40” tall to accomodate pets up to 88lbs. Gate door opens using one-hand motion and has an upper/lower locking system for extra security. MORE

People-friendly pet products
Pet Business
While the eco-friendly movement is still going strong in consumer products — including within the pet care segment — lately the biggest buzz among the media and consumers alike has been about people-friendly products.
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7 tips for leading and growing your business as a team
For many small businesses, one of the most powerful elements in achieving success is a successful team. Successful teams empower, challenge and motivate employees to learn, grow, achieve and invest in the success of the business. They also make for happier employees and bolster retention rates. Without teamwork, the workplace can become rife with unchecked egos, negativity, mediocre performance and undervalued employees. The following are some ideas that can help you foster great teamwork.
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Keep Pets Cool and Comfortable

The innovative puncture-resistant Chilly Mat keeps create a lower temperature than your pet’s body temperature. Available in 5 sizes, Chilly Mats keep pets comfy indoors and out! Come visit us at SuperZoo booth #5275
Advertise here!

To find out how to feature your company in the WPA Pet Industry Briefs and other advertising opportunities, Contact James DeBois at 469-420-2618.

When preparing for disaster like Oklahoma tornado, remember your pets
CBS News
Disasters like the Oklahoma tornado cannot be avoided, but preparations can be made to try to ensure the safety of your family and loved ones in case of an emergency. While we often stock up on supplies for people, sometimes we forget that our pets have items that they too can't go without.
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Missed last week's issue? See which articles your colleagues read most.

    Why America's falling birth rate is positive news for pet industry (The Atlantic)
Small business favors social media over location marketing (Fox Small Business Center)
Multiply your message and make the most of your marketing efforts (By Cindy Woudenberg)
World Pet Association announces Aquatic Experience — Chicago (WPA)
Oklahoma tornado survivor finds dog buried alive under rubble (CBS News)
Relief comes quickly for tornadoes' animal victims (Pet Product News International)

Don't be left behind. Click here to see what else you missed.

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Patrick McCoy, Senior Content Editor, 469.420.2603   
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