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 WWPIA Pet Industry Briefs
June 16, 2009
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Ten Great Low Cost Marketing Ideas
from Entrepreneur
You've got a great idea and a plan to turn it into a business. Now all you need are customers - and to get them, you need to spread the word about what you're doing. One problem: Your marketing budget makes your grade school allowance look like a princely sum. Not to worry. There are plenty of ways to promote your business without spending a lot. More    E-mail article

Today's Tip: Focusing on Safety Helps the Bottom Line
from BusinessWeek
For most businesses today, the bottom line is the only line, and helping protect it is of utmost importance. It may even be tempting to cut safety programs and practices in an effort to cut costs, but going down that road is a huge mistake. The costs of an accident go well beyond the immediate financial price tag. There are damages to property, lost wages, and in too many cases loss of life and the ramifications that come along with that. Other, less obvious damages can come in the form of emotional stress both to the injured and to fellow employees as well as damage to the corporate brand. More    E-mail article

Five Ways to Keep Debt Collectors at Bay
from Smart Money's Small Biz
As the credit crunch rages on, debt collectors have become even more aggressive. And while consumers are largely shielded from debt collectors' more obtrusive money-gathering techniques, business owners have few protections. Here are some suggestions for dealing with creditors big and small. More    E-mail article

   Product Showcase: CritterTrail®

CritterTrail® habitats are designed for the health, security and comfort needs of your hamster or gerbil. Innovative features encourage interaction between owners and their pets. CritterTrail® is the only brand with Super Protect™ antimicrobial technology built-in to ensure a cleaner environment. Expandable Fun-nels™ and connectable accessories encourage activity and exercise. More info

You Can Reduce Your Company's Health Care Bill
from Forbes
Healthier employees cost less - a lot less. Which begs the question: How to get employees to live healthier lives? If you can't get them to stop trolling Facebook at work, how can you get them to eat their Brussels sprouts? Answer: You stop whining and take a page or two out of Dr. Brent Pawlecki's book. More    E-mail article

Cover Story: Houses Go To the Dogs
from The Washington Times
The terms "barkitecture" and "petitecture" embody how architecture can be adapted to accommodate pets in a home. While most pet owners don't take their love of animals to the extreme, where they have a whole home designed around (or for) their pets, many consider the comfort of their animals when selecting products for the home or looking for a new place to live. More    E-mail article

Australia Bans Irradiation of Imported Cat Food
from Pet Product News
The Australian government has banned the practice of irradiating certain types of imported cat food. The change in policy comes after a number of cats died or became ill after eating irradiated cat food manufactured by the Canadian company Champion Petfoods Ltd. More    E-mail article

New Weapons Against Pet Food Contaminants
from Petfood Industry
As food safety issues continue to remain a hot-button topic, it's up to pet food and treat manufacturers to start implementing procedures that ensure the safety of their products to the consumer and their pets. According to the US Centers for Disease Control (CDC), from 2006 through 2008, a total of 79 cases of Salmonella infection were linked to dry pet food. Far less costly than a recall, evaluating your current procedures now and executing new procedures and standards is the only way to protect your brand, as well as the pets consuming the product. So where should you begin? More    E-mail article

Symbol Name Last Change
ALO ALPHARMA, Inc. 34.71   0.00%
CENT Central Garden and Pet Co 9.96   0.55%
CHD Church & Dwight Co., Inc. 51.22   0.51%
CLX Clorox Company 55.95   0.44%
CL Colgate-Palmolive Company 69.97   1.41%
DLM Del Monte Foods Company 8.58   0.13%
IAX International Absorbents, Inc. 3.10   0.10%
JAKK Jakks Pacific, Inc. 12.44   0.50%
KFT Kraft Foods, Inc. 25.43   0.51%
ODC Oil-Dri Corporation of America 14.50   4.25%
OPCO OurPet's Company 0.00   0.0%
PECD Pet Ecology Brands, Inc. 0.00   0.0%
PETS PetMed Express, Inc. 14.43   0.08%
PETM Petsmart, Inc. 20.70   0.38%
PFE Pfizer, Inc. 14.21   0.54%
PG Proctor & Gamble Company 51.30   1.25%
SGP Schering-Plough Corporation 23.21   0.61%
SPC Spectrum Brands, Inc. 0.00   0.00%
WOOF VCA Antech, Inc. 24.87   0.68%

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