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Pet industry seeks to establish a stronger, united voice
Pet Product News
The pet industry always has been a chorus of different lobbies— reptiles, aquatics, dog, cat, independent and mass retailers, distributors and manufacturers — but they have mostly been off key — vocal but not together. The Pet Industry Joint Advisory Council and the Pet Leadership Council have entered into a relationship in the hopes of getting everybody singing the same tune.
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Blue Buffalo files for IPO of $1 billion pet-food business
Bloomberg
Blue Buffalo Pet Products Inc., which sold almost $1 billion worth of pet food known for its natural ingredients last year, is readying an initial public offering. Blue Buffalo, based in Wilton, Connecticut, filed for the IPO with a $500 million placeholder, a figure used to calculate fees that may change.
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3 ways to make your company relevant
Fast Company
The world used to be a simpler place. Organizations offering a product, candidate or cause were in the driver's seat. People had far fewer choices than they have today. And that was true whether you were talking about the type of wine you wanted to buy or where you wanted to get your news and everything in between.
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Awareness spurs growth in pet insurance industry
Employee Benefit News
Americans are projected to spend $60 billion on their pets this year — and a quarter of that will go toward veterinary care. As the bills for Fido continue to increase, so too does the pet insurance industry. Today, there are more sophisticated treatments and more people know about pet insurance, which has led to double-digit increases in this space.
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Communication is key to genuine employee engagement
Business News Daily
If you want your employees to feel good about your business and the direction it's headed, you've got to keep them informed, new research finds. Effective communication with employees results in workers who both rate their employers' reputations favorably and feel their company's best years are still to come, new Harris Poll finds.
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Who's watching the dog walkers? No one
Chicago Tribune
It used to be, if your dog needed to go out while you were at work, you could ask the kid down the block to stop by the house and take little Scrumpy for a walk. But today, neighbor kids have been supplanted by dog-walking services. On the plus side, you can hire a professional walker who knows how to handle animals and the situations that inevitably arise.
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What they haven't told you about mobile-first marketing
Entrepreneur
Any marketing effort should be driven by the fact consumers love their mobile devices. It's of their most prized possessions. It's their best friend, the object they always carry with them and most importantly, the device through which they will most likely access your service. As the mobile industry grows, brands appear to be showing a deeper understanding of this new reality and seem to be doing their very best to adjust.
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All About Pets: Iguanas are amazing pets, fine reptiles
The Friday Flyer
The Friday Flyer columnist, Alyssa Landau, writes: "With the much anticipated arrival of iguanas in my store, I've had many customers come up to me asking how to take care of these reptiles. They want to know their temperaments, how big they get and what they eat. So, I figured, why not make my next article about iguanas?"
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The undeniable benefits of having happy customers
Jessica Taylor
"The customer is always right." These five important words form a motto within any organization. No matter what field you work in, engaging with others is a key aspect to your daily work life. Having happy customers begins with customer service, but great customer service begins with you. Whether you're communicating face to face, on the phone or via the Internet, knowing the proper tools is crucial.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Petco stops use of kennel dryers, fires groomers caring for dog who died (Consumerist)
NYC puppy-sale restrictions anger pet shops (Courthouse News Service)
5 ways to monitor competitor website traffic (Small Business Trends)
For many customers, 'thank you' is thanks enough (Business News Daily)
Nebraska man has built 1,000-plus aquariums out of old iMac computers (Tulsa World)

Don't be left behind. Click here to see what else you missed.
 

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Colby Horton, Vice President of Publishing, 469.420.2601
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