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 WWPIA Pet Industry Briefs
June 23, 2009
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Pet Industry Shows Strength in Down Economy
from The Bradenton Herald
The economy has gone to the dogs. That's according to a survey from IBISWorld, a market research firm, that has found that pet owners are still willing to spend money on their animal friends regardless of the recession. The report states that the pet business is expected to generate $51.6 billion this year, an increase of 1.3 percent from 2008. More    E-mail article

Run Cheap TV Commercials with Google TV Ads
from Inc.
Google tracks how many seconds viewers watch before changing the channel or hitting Fast Forward on their DVRs. Advertisers aren't charged when viewers watch less than five seconds of the ad or if they watch it later on a DVR, but if there are a lot of channel jumpers, that may indicate the ad isn't a good fit for that time slot. "It's like buying a banner ad, except when someone clicks the remote, it means that it wasn't relevant to them," says Michael Steib, director of Google TV Ads. More    E-mail article

Free Podcast: What Most Retailers Get Wrong
from BusinessWeek
Herb Sorensen, who applies scientific methods and technologies in his new book, Inside the Mind of the Shopper (Wharton School Publishing), offers insights for retailers, including concentrating on best-selling items and guiding customers with visual cues. More    E-mail article

   Product Showcase: CritterTrail®

CritterTrail® habitats are designed for the health, security and comfort needs of your hamster or gerbil. Innovative features encourage interaction between owners and their pets. CritterTrail® is the only brand with Super Protect™ antimicrobial technology built-in to ensure a cleaner environment. Expandable Fun-nels™ and connectable accessories encourage activity and exercise. More info

Five Great New Web Tools
from SM Small Biz
New tools are constantly being developed to make our lives and our businesses easier to run. The problem is that if you are in a routine (or dare I say rut?) and used to a particular tool, you may not be aware that there are several new things out there to make your business more efficient and easier for you to manage. Here's a list of five web-based replacements for many traditional business needs. Each is not only better-suited for today's entrepreneur, but also will save you time and money. More    E-mail article

All the Ways Your Laziness is Costing You
from Forbes
Forbes knows you're not really lazy. But they did ask a slew of experts, in fields ranging from personal finance to health care, to estimate the not-so-hidden costs or our laziness, and to demonstrate what little you can do -- because in many cases that's all it takes -- to turn things around. Here are some highlights. More    E-mail article

FDA Seeks Comment on Reportable Food Registry Document
from Pet Product News
The U.S. Food and Drug Administration (FDA) is seeking input on a document created to assist the food industry in complying with new requirements that pertain to the reporting of adulterated food. The Reportable Food Registry (RFR) requires a responsible party to file a report through an FDA Internet portal when there is reason to believe that an adulterated food will cause serious adverse health consequences or death to humans and animals. The FDA's "draft guidance," provides questions and answers pertaining to the registry. More    E-mail article

California to Limit Possession of Dogs and Cats to Under 50
from PIJAC
The California assembly has already passed, and the state senate is on the verge of passing, legislation that will prohibit any person from having more than 50 "unsterilized dogs and cats at any time used for the purpose of breeding or raising dogs or cats for sale as pets, or for the purpose of producing offspring from dogs or cats for sale as pets." Similar legislation has been introduced and defeated in states across the U.S. this year. California may be the first such state to actually enact this anti-pet, animal activist-sponsored initiative. The final hearing is scheduled for June 23. More    E-mail article

A New Breed
from Pet Business
While industry studies continue to report a healthy rise in pet ownership among U.S. households, many experts are concerned that this growth may not be sustainable over the long term as baby-boomers - the demographic group widely considered most responsible for the recent boom in pet ownership - continue to age. As this generation makes the transition from empty nesters to senior citizens, keeping up with the responsibilities associated with owning a pet will become more difficult, and in many cases, impossible. More    E-mail article

Symbol Name Last Change
ALO ALPHARMA, Inc. 34.71   0.00%
CENT Central Garden and Pet Co 9.96   0.55%
CHD Church & Dwight Co., Inc. 51.22   0.51%
CLX Clorox Company 55.95   0.44%
CL Colgate-Palmolive Company 69.97   1.41%
DLM Del Monte Foods Company 8.58   0.13%
IAX International Absorbents, Inc. 3.10   0.10%
JAKK Jakks Pacific, Inc. 12.44   0.50%
KFT Kraft Foods, Inc. 25.43   0.51%
ODC Oil-Dri Corporation of America 14.50   4.25%
OPCO OurPet's Company 0.00   0.0%
PECD Pet Ecology Brands, Inc. 0.00   0.0%
PETS PetMed Express, Inc. 14.43   0.08%
PETM Petsmart, Inc. 20.70   0.38%
PFE Pfizer, Inc. 14.21   0.54%
PG Proctor & Gamble Company 51.30   1.25%
SGP Schering-Plough Corporation 23.21   0.61%
SPC Spectrum Brands, Inc. 0.00   0.00%
WOOF VCA Antech, Inc. 24.87   0.68%

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