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Petco rolls out home delivery service
Pet Product News
Petco is rolling out PetcoNow, which the San Diego-based pet retailer says is the first on-demand delivery service in the pet specialty retail category, in cities across the U.S. The service gives pet owners access to 13,000 Petco pet products, which when ordered online or through a mobile app are delivered directly to the pet owner's door in as little as one hour.
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Want more customers? Less email is more
Advertising Age
We're all swamped with email every day — some of it important, some not. For consumers, promotional emails often fall into the "not" category. Some users spend valuable time trying to sort birthday invitations from not-so-special offers, some look for software that will do it for them and some resort to keeping multiple addresses for work, personal and marketing emails — even the ones sent by brands they like.
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1/4 of US pet owners worry pet food is making their pet obese
PR Newswire
American pet owners want the best for their pets, so much so that the pet food category is experiencing a trend in humanization evolving beyond flavors to ensuring nutritional benefits, ingredient quality and manufacturing standards are as high as human food. Highlighting the impact this growth has had on American pet owners, new research from Mintel reveals that one-quarter of pet owners worry that the pet food they buy is making their pet obese.
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  FEATURED COMPANIES
Help Pets Travel Safely
Learn how you can profit from our special order business. No inventory, no buy-in, we manufacture and ship to you or your customer direct. MORE
Therese Tags & Pet Accessories

Unique high quality pet tags for your furry fashionistas. Our company offers a variety of tags that our furry friends would love.
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Royal Animals expands apparel collections
Pet Business
Royal Animals has expanded its Sweaters and Puffy Coats collections, in addition to introducing three collections. In the Sweaters collection, social media signals illuminate the newest styles. The modern-style sweaters are cozy and warm, and are available in a wide selection. Royal Animals has added colors and styles to its Puffy Coats collection, which features a signature look with faux-fur trimmed hoods in bold colors and water-resistant fabrics.
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Holiday shipping woes? Cost hikes may put retailers on watch
CNBC News
With summer trips to the Hamptons in full swing, one of the furthest things from consumers' minds is the upcoming holiday season. Regardless, the possibility of having higher costs tacked onto shipments of oversize packages could have retailers singing the summertime blues.
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New trend among retirees: Including pets in their will
KSAZ-TV
When it comes to planning your will, most people make sure their families and loved ones are taken care of. Now there is a growing number of people who are also taking steps to make sure their four-legged friends aren't forgotten by creating "pet trusts" to help care for pets after their owners pass away.
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Selling directly from Pinterest, Instagram now possible with buy buttons
Small Business Trends
For small businesses, the big networks are almost always Facebook, Twitter, LinkedIn and Google+. However, for e-commerce businesses or businesses that are image-heavy, these social networks are not the only ones to take seriously. Networks such as Instagram and Pinterest clearly get huge amounts of traffic each year, but they can offer more than just visibility.
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PetHub commemorates Lost Pet Prevention Month
Pet Age
PetHub Inc. is commemorating National Lost Pet Prevention Month. Established by PetHub in 2014, the annual event is designed to give pet parents focused, in-depth resources, tools and strategies for preventing a lost pet, as well as advice for getting them home quickly if they go AWOL.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Blue Buffalo files for IPO of $1 billion pet-food business (Bloomberg)
Who's watching the dog walkers? No one (Chicago Tribune)
3 ways to make your company relevant (Fast Company)
Pet industry seeks to establish a stronger, united voice (Pet Product News)
Awareness spurs growth in pet insurance industry (Employee Benefit News)

Don't be left behind. Click here to see what else you missed.
 

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Bianca Gibson, Executive Editor, 469.420.2611   
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