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Coast Tropicals

An industry leader providing quality livestock from around the world.

310-768-8243
1646 W 130th St
Gardena, CA 90249


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Marketing lessons from dog food
Forbes
Roger Dooley writes, "What's the hottest trend in the pet food industry? Oddly, it's a new class of food items that require preparation by the human — adding warm water or even cooking it, for example. There are a few sound psychological underpinnings to this trend."
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Media attention helps independent retailers
Pet Age
When PetSmart and Petco announced their plans to pull all dog and cat treats made in China by the end of this year because of continuing fears that they are making pets sick, pet owners, the media and even non-pet owners applauded their efforts. But, their move was something that many independent pet retailers have been doing for years.
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PRODUCT SHOWCASE
  ProClip Pulse Ion

Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at www.andis.com.
 


Increase revenue through customer service
By Greg Witz
Today's business world has gone beyond simply having a good product or service at a reasonable price. Social media has increased the importance of customer service, with 78 percent of online customers recommending the brand to a friend after having a great service experience. What is the consequence of bad customer service? Recent research suggests that it costs companies $338.5 billion a year in lost revenues. 86 percent of customers quit doing business with a brand due to bad customer service. If customer service was not a priority before, it will be now. This of course begs the question: How do I improve my customer service?
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P&G says 'non' to Canada
Pet Product News
Natura has told pet retailers in Quebec that it will stop supplying them with its natural and organic pet foods because of bilingual packaging requirements. "Natura Pet Products has decided to discontinue the sale of their products in Quebec, for now, because it was not able to support the bilingual packaging requirements for its products," said Manon Lapierre, Montreal-based communications manager for Proctor & Gamble Canada, Petcare.
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How to make sales flourish with Natural Pet Products
Pet Age
As a category, natural pet food and treats has exploded. But what, exactly, are consumers looking for? First, it's important to note that the term, according to the Food and Drug Administration website on pet food labels, has a wide definition: "For the most part, 'natural' can be construed as equivalent to a lack of artificial flavors, artificial colors or artificial preservatives in the product."
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Share your expertise
MultiBriefs
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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What price is your pet? Man's best (and) dearest friend
WAtoday
Australians are a nation of animal lovers, with one of the highest rates of pet ownership in the world. In fact, there are more pets than people in this country. So it's not surprising pet care is big business. If you own a medium-sized dog, chances are he or she can cost you more than $100,000 during its lifetime.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    3 ways to turn a small business into a big business (By Greg L. Alston)
Boulder, Colorado's 'I and love and you' embraces dynamics in pet industry (Daily Camera)
Bill would require New Jersey pet stores to say where kittens and puppies came from (The Star-Ledger)
WIPIN seeks nominees for Pet Industry Women of the Year Awards (Pet Product News)

Don't be left behind. Click here to see what else you missed.


 

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Patrick McCoy, Senior Content Editor, 469.420.2603   
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