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Home   Membership   SuperZoo   America's Family Pet Expo   PetSource.org   Jun. 25, 2013


Coast Tropicals

An industry leader providing quality livestock from around the world.


 

Pet perspectives: Pet-ownership now a $52 billion industry
WBZ-AM
"Pet-nation" is not far off the mark when you look at animal statistics in the United States. We have the world’s largest dog and cat populations, and pets outnumber people by 28 million. Pet ownership is booming, and Deborah Kochevar, dean of the Cummings School of Veterinary Medicine at Tufts University in Grafton, says the numbers only begin to tell the story.
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Streetwise: Wall Street misses the value of pets
Pittsburgh Post-Gazette
Lauren Rudd writes, "Although June is known for many wonderful things, historical kindness to the financial markets is not one of them. While June might play host to weddings, Father's Day, Flag Day, D-Day, the start of summer and the end of school, the Stock Trader's Almanac lists June's post-World War II average return at negative 0.3 percent."
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How to use Pinterest for small business
Forbes
Keeping up with the latest developments in marketing for your small business means staying up to date on the world of social media. Aside from the challenge of simply staying informed about new platforms and changes to existing platforms, figuring out how to maneuver within the sometimes overwhelming sea of actual socializing to make your company's presence felt — and not ignored or resented — presents a serious challenge to small-business owners and marketing professionals.
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PRODUCT SHOWCASE
  Cutting-edge Pet ID Products

PetHub is offering the most comprehensive, convenient affordable protection solution available. 4 proven ways to help lost pets get home fast – in a single ID tag. Provide your customers with the best ID product on the market—combining popular new technologies with an award winning service model.
 


10 cheat-sheet tips about websites
By Mark MacDonald
In college, "cheat-sheet" cards were a big help to study between classes. But as we all know, life isn't about passing exams, it's about learning how to do things properly when the opportunity arrives. When it comes to website design and content, here are 10 quick, easy-to-remember tips that will help you develop websites that work. Use this article as a cheat-sheet to ensure you'll pass the test of an effective website.
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Industry Pulse: Does your website have enough white space on the home page?
ANSWER NOW

Last week's survey: Which causes the bigger interruption for you?
SEE RESULTS


  FEATURED COMPANIES
Melissa's Aloe-Pet
Our product is designed to be used as a daily food supplement to strengthen the immune system. Melissa's Aloe-Pet can also be applied topically to provide immediate relief for skin irritations. Our product can also be used for: itchy skin, allergies, arthritis, strengthen immune system, and increased energy.
Convertible Indoor/Outdoor Pet Playpen

Convertible Indoor/Outdoor Pet Playpen is now available in heights of 20” and 36” - Perfect for dogs up to 88lbs. Use it as a pen, gate, or divider to provide safe pet confinement indoors or outside! MORE


PetQuip launches industry awards
Pet Business World
The PetQuip international trade association has launched its pet industry awards, aimed at bringing together U.K. suppliers and retailers. The winners will be announced at a special awards and party night being held alongside the PATS exhibition in Harrogate on Sept. 15.
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PRODUCT SHOWCASE
  K9FITvest
Canine Fitness Enhanced

Wearable Canine Fitness Apparel. Walk, run, fetch…whatever your dog does the gravity-enhanced K9FITvest™ was designed to do it too. The first wearable fitness garment designed for dogs to increase activity intensity, strength, endurance and calorie burn; while decreasing workout time. Help dogs stay fit with new activity apparel from DogTread®. *Patent Pending
 


6 social media marketing tips for first-time entrepreneurs
ClickZ
First-time entrepreneurs have a lot on their minds. When you're building your brand, hiring your staff, coordinating operations, and managing your business down to the smallest detail, it can be easy to let marketing take a backseat.
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Many downtown Augusta restaurants pet-friendly
The Augusta Chronicle
Jack Klosinski and his 4-year-old Keeshond, Dixie, had their pick of eight dog parks, a pet-friendly pier, and a paw playground and beach in St. Petersburg, Fla. When they moved to Augusta, Ga., last year, their dog park selection dwindled to one. But what the two gained was a much-needed canopy of shaded trails and an area that treated pets as valued customers instead of potential health hazards. Though St. Petersburg outranks Augusta in population, Augusta has what pet industry parlance calls a high "Fido factor."
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  FEATURED COMPANIES
Keep Pets Cool and Comfortable

The innovative puncture-resistant Chilly Mat keeps create a lower temperature than your pet’s body temperature. Available in 5 sizes, Chilly Mats keep pets comfy indoors and out! Come visit us at SuperZoo booth #5275
Advertise here!

To find out how to feature your company in the WPA Pet Industry Briefs and other advertising opportunities, Contact James DeBois at 469-420-2618.
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Take Your Dog to Work Day
The Huffington Post
Make no bones about it: The pet industry is a multibillion-dollar business. According to the American Pet Products Association, 62 percent households in the U.S. own a pet. It's estimated that owners will spend about $55.5 billion on goods and services for their pets this year, up about $2 billion from last year.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    New survey looks at pet adopters' pet food brand choices (Petfood-Connection.com)
How pooches can replace drugs (Discovery News)
What's new on Facebook for small businesses (USA Today)
9 tips to power up your social media (Entrepreneur)
Are pets replacing children in South Korea? (The Wall Street Journal)
Pet ownership is the 'cat's meow' in Canada (Ipsos Public Affairs)

Don't be left behind. Click here to see what else you missed.
 

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Patrick McCoy, Senior Content Editor, 469.420.2603   
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