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Home   Membership   SuperZoo   America's Family Pet Expo   Jul. 2, 2013

Coast Tropicals

An industry leader providing quality livestock from around the world.


How healthy is your customer base?
Customers are a business's most important asset, especially for startups, where each customer relationship builds on the next. When a company is founded, it fights to get the first customer. Then it works to turn the first customer into two and then three, or the first 100 customers into 200 and then 300. Reputation and customer referrals can propel a growing business forward — or stifle its growth.
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3 reasons why you need to attend SuperZoo
By Mike Guerber
SuperZoo is coming July 23-25 to Las Vegas. This is a "must-attend" pet industry event for all of you who are looking for ways to help grow your business. There are three ways to grow your business: have current customers buy more products, add new customers, add new products to sell. This applies to all pet industry businesses whether manufacturer, distributor or retailer. SuperZoo gives all businesses the chance to grow in all three ways.
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Industry Pulse: Will you be attending SuperZoo in July?

Last week's survey: Does your website have enough white space on the home page?

  Cutting-edge Pet ID Products

PetHub is offering the most comprehensive, convenient affordable protection solution available. 4 proven ways to help lost pets get home fast – in a single ID tag. Provide your customers with the best ID product on the market—combining popular new technologies with an award winning service model.

Marketing with Vine: Leveraging the power of 6-second videos
Small Business Trends
Vine is an app that lets you creates 6-second videos. The app's description invites you to "Create short, beautiful, looping videos in a simple and fun way for your friends and family to see." Some might doubt the marketing power of a video that lasts only seconds. But the same doubts might have been raised about photo sharing app Instagram a year ago before Facebook paid a billion dollars for it. Here are some tips from the community for marketing using Vine videos.
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5 ways to use Twitter beyond the basics
Coming up with new ways to reach customers on Twitter doesn't need to require a lot of time or money. What it does take is creativity and a willingness to make personal connections.
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Melissa's Aloe-Pet
Our product is designed to be used as a daily food supplement to strengthen the immune system. Melissa's Aloe-Pet can also be applied topically to provide immediate relief for skin irritations. Our product can also be used for: itchy skin, allergies, arthritis, strengthen immune system, and increased energy.
Innovative. Stylish. Functional.

Richell USA’s newest product designs will be on display at SuperZoo! Richell’s pet products are designed with quality, innovation, and style in mind. Stop by Booth 1907! MORE

Researchers: Poodle cats are new breed
Yahoo Shine
In 1987, a feral cat in Montana gave birth to a litter of five kittens, but one of them looked a little different from the others. The female kitten had thick curly hair that breeders had never seen before, and she caught the eye of Persian breeder Jeri Newman. Newman adopted the kitten and dubbed her "Miss DePesto" after the curly haired character in the television show "Moonlighting." Now, 25 years and nine generations of curly furred cats later, researchers at the University of Veterinary Medicine Vienna have confirmed that the felines are a genetically distinct breed.
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Small business gets boost from mobile marketing
CIO Today
Savvy small-business owners are adopting mobile marketing tools; mobile search capabilities and shopping options quickly have advanced to the point at which customers can be found — and served targeted ads — based on everything from demographics to the roads they're currently driving on. A simple mobile website is the first step.
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Canine Fitness Enhanced

Wearable Canine Fitness Apparel. Walk, run, fetch…whatever your dog does the gravity-enhanced K9FITvest™ was designed to do it too. The first wearable fitness garment designed for dogs to increase activity intensity, strength, endurance and calorie burn; while decreasing workout time. Help dogs stay fit with new activity apparel from DogTread®. *Patent Pending

Premium variety
Pet Business
Retailers that know how to read the ingredient labels of small pet foods are in a better position to choose which products to stock and to guide customers in buying for their pets.
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The state of pet travel in the US
Travel Agent Central
A recent survey on the state of pet travel in the U.S. reveals surprising results. The findings reveal how many pet owners travel, the many challenges they face when traveling, and how these feelings affect their travel arrangements.
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Keep Pets Cool and Comfortable

The innovative puncture-resistant Chilly Mat keeps create a lower temperature than your pet’s body temperature. Available in 5 sizes, Chilly Mats keep pets comfy indoors and out! Come visit us at SuperZoo booth #5275
Advertise here!

To find out how to feature your company in the WPA Pet Industry Briefs and other advertising opportunities, Contact James DeBois at 469-420-2618.

Looking to share your expertise?
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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Missed last week's issue? See which articles your colleagues read most.

    Pet perspectives: Pet-ownership now a $52 billion industry (WBZ-AM)
10 cheat-sheet tips about websites (By Mark MacDonald)
How to use Pinterest for small business (Forbes)
Streetwise: Wall Street misses the value of pets (Pittsburgh Post-Gazette)
6 social media marketing tips for first-time entrepreneurs (ClickZ)
Take Your Dog to Work Day (The Huffington Post)

Don't be left behind. Click here to see what else you missed.

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Patrick McCoy, Senior Content Editor, 469.420.2603   
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