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Home   Membership   SuperZoo   America's Family Pet Expo   Jul. 9, 2013

Coast Tropicals

An industry leader providing quality livestock from around the world.


Best practices for YouTube marketing and online lead generation
Business 2 Community
YouTube marketing is one of the most effective forms of online marketing. It is a very powerful technique for advertising your products and generating traffic back to your site. In fact, a study that was conducted by Forrester Research shows that Internet marketing videos were more than 50 times likely to receive natural page ranks than ordinary text pages. So, why is YouTube marketing become attractive by the day?
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How to create a Google+ page for your small business
Small Business Trends
Just like Facebook and Twitter, Google+ offers you the opportunity to create a business page to promote your business, organization or a specific product you have in mind. The Google+ community is growing in numbers, and you can take advantage of a Google+ page to get your business to a wider audience.
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Pet bloggers harness great power for brands
By Carol Bryant
With the American Pet Products Association reporting a record-setting spending projection of more than $55 billion in the pet industry for 2012, pet bloggers are the carrying the torch passed from mom bloggers, and brands are taking notice. In a study released by Trone Brand Energy, a reported 20 percent of pet bloggers are considered highly influential and have monthly readerships of at least 10,000 readers. Three-quarters of these influencers have blogged for at least three years to build a steady, loyal following. Influencers report dealing with at least six or more pet care brands from a marketing perspective.
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Industry Pulse: Do you think pet bloggers influence the pet products industry?

Last week's survey: Will you be attending SuperZoo in July?

  Cutting-edge Pet ID Products

PetHub is offering the most comprehensive, convenient affordable protection solution available. 4 proven ways to help lost pets get home fast – in a single ID tag. Provide your customers with the best ID product on the market—combining popular new technologies with an award winning service model.

Is this the new golden age of customer service?
American Express OPEN Forum
Look around and you'll notice plenty of evidence that the golden age of customer service is dead. However, it doesn't have to be that way. Technology advancements are creating new ways for businesses to provide outstanding customer service not possible before. Small businesses that arm themselves with these new ways to keep customers happy will enjoy loyal followers that spread the word, and will gain an edge over the competition. The following are some tips to help you provide stellar customer service in the technology age, like it's still 1955.
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Pet Industry Lifetime Achievement winner announced
Pet Business World
Jim Heim, president of Business Development at Central Garden & Pet Company, has received the Pet Industry Lifetime Achievement Award from the Pet Industry Joint Advisory Council in the U.S.
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Melissa's Aloe-Pet
Our product is designed to be used as a daily food supplement to strengthen the immune system. Melissa's Aloe-Pet can also be applied topically to provide immediate relief for skin irritations. Our product can also be used for: itchy skin, allergies, arthritis, strengthen immune system, and increased energy.
Innovative. Stylish. Functional.

Richell USA’s newest product designs will be on display at SuperZoo! Richell’s pet products are designed with quality, innovation, and style in mind. Stop by Booth 1907! MORE

Why startups see big money in small-business marketing
Bloomberg Businessweek
Small-business marketing used to be simple. You could buy some space in the Yellow Pages, take out an ad in the local newspaper, and call it a day. The Internet has spawned innumerable new ways to reach customers, from search engines to social networks and business listings boards. But most small-business owners don't have time to understand which methods are best for them — let alone fine-tune strategies or even keep information updated across platforms.
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11 state dogs celebrate Fourth of July
Yahoo Shine
Almost 50 years ago, Maryland became the first state to pick an official dog: its native Chesapeake Bay Retriever. Since then, campaigns to designate certain breeds as state symbols have come from all over — even a kindergarten classroom in Alaska. And not all state dogs are fancy breeds: The state dog of Texas isn't recognized by the AKC, and just this year Colorado's governor signed into law a bill declaring dogs and cats adopted from shelters as that state's official pets. Check out these 11 states that currently have an official dog breed.
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Canine Fitness Enhanced

Wearable Canine Fitness Apparel. Walk, run, fetch…whatever your dog does the gravity-enhanced K9FITvest™ was designed to do it too. The first wearable fitness garment designed for dogs to increase activity intensity, strength, endurance and calorie burn; while decreasing workout time. Help dogs stay fit with new activity apparel from DogTread®. *Patent Pending

Cats outnumber people on island
The Inquisitr
Cat Island houses more cats than people. Tashiro-jima, which is located in Miyagi Prefecture, Japan, is home to hundreds of feral cats. The population of cats has grown consistently throughout the years, as residents and visitors encourage their survival.
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Pet supply store emphasizes natural products
Richmond Times Dispatch
The pet-supply business RedRidge Pet Market has been open for a little more than a month. This independent store is all about natural products, most of them made in the U.S., owner Michael W. Dan said. For example, RedRidge sells balls that are made of 100 percent recyclable material, grooming aids that are all natural, and an herbal non-alcoholic pet-calming tonic.
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STOP! No more grass burn patches

100% natural, proven, trusted & convenient prevention & cure to pet grass urine burn marks. Available worldwide through distributors and retailers. Visit us at Superzoo Booth #4969. MORE”
Keep Pets Cool and Comfortable

The innovative puncture-resistant Chilly Mat keeps create a lower temperature than your pet’s body temperature. Available in 5 sizes, Chilly Mats keep pets comfy indoors and out! Come visit us at SuperZoo booth #5275

Looking to share your expertise?
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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Missed last week's issue? See which articles your colleagues read most.

    3 reasons why you need to attend SuperZoo (By Mike Guerber)
Researchers: Poodle cats are new breed (Yahoo Shine)
How healthy is your customer base? (Inc.)
Marketing with Vine: Leveraging the power of 6-second videos (Small Business Trends)
The state of pet travel in the US (Travel Agent Central)
Small business gets boost from mobile marketing (CIO Today)

Don't be left behind. Click here to see what else you missed.

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Patrick McCoy, Senior Content Editor, 469.420.2603   
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