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Home   Membership   SuperZoo   America's Family Pet Expo   Aquatic Experience   Atlanta Pet Fair   July 15, 2014


Coast Tropicals

An industry leader providing quality livestock from around the world.

310-768-8243
1646 W 130th St
Gardena, CA 90249


"We Make Flossing Dogs' Teeth Possible!"

Just 99.00
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See us at
Superzoo
Booth #17122
doggie
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MADE IN THE USA

 



SuperZoo to add hundreds more booths in 2015 to meet exhibitor demand
Pet Product News
Citing increased demand, the World Pet Association, the organization behind SuperZoo national show for pet retailers, carved out more than 200 additional exhibitor booths from the Mandalay Bay Convention Center show floor for SuperZoo 2015. This is good news for exhibitors who were left on the outside looking in for this year's show.
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'Made in the USA' pet products skyrocket in popularity
Pet Age
Statistics show that shoppers are paying attention to where their pet items are being produced. A survey conducted by Consumer Reports National Research Center in 2013 found that 78 percent of Americans favor buying American goods when given a choice between an item made domestically and an identical one made abroad.
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It's not the Web on a phone: 3 principles of mobile marketing
By Randall Craig
What have been the most transformational marketing innovations in society? TV and direct mail/database marketing rank up there. Email, the Web and social media also do. And so does mobile — but why? It is too easy to think of mobile as nothing more than a small screen. Web designers and developers work hard to ensure that their sites are responsive — a Web design that automatically reformats itself for the desktop, tablet or cellphone screen. And then the effort stops.
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PRODUCT SHOWCASE
  ProClip Pulse Ion

Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at www.andis.com.
 


Multistore pet specialty retailers should think inside the box
By Marissa Harrison
As we approach SuperZoo, retailers are eager to get tips on how to thrive in the consumer-driven, omnichannel world. It's no secret that brand loyalty is slipping away. Consumers now compare different products from different brands at different prices before they ever set foot inside a store. This behavior opens up a whole new channel of "competitors" — not just the pet store across the street, but any merchant with good SEO and creative marketing. Retailers need an e-commerce strategy and fast. But it's hard to know where to start.
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Pet 'humanization' a boon for marketers
Marketing Daily
Pet humanization — the push to provide our four-legged companions with human-quality products — has given rise to an important type of pet owner: the premium pet product shopper, according to Packaged Facts.
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Business climate for national pet industry definitely not in the doghouse
Guardian Liberty Voice
The business climate for the national pet industry is healthy and steadily growing indicating the sector is definitely not in the economic doghouse. Whether it's a large golden retriever or a small hamster, the United States is pending more money each year to keep their pets happy and healthy.
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Share your expertise
MultiBriefs
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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My Pet Lives On taps into pet memorial market
Pet Product News
The Pet Concierge, an online supplier of pet health products and services, began My Pet Lives On earlier this year to start distributing the Bios Urn for the first time in the U.S. Estudimoline, a product design company in Barcelona, manufactures the Bios Urn.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Could this pet product manufacturer be acquired? (Pet Age)
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Don't be left behind. Click here to see what else you missed.


 

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Patrick McCoy, Senior Content Editor, 469.420.2603   
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