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Home   Membership   SuperZoo   America's Family Pet Expo   Jul. 16, 2013

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What every company needs to know about Instagram video
Fast Company
Hot on the heels of Twitter-owned video app Vine's phenomenal success comes Instagram's latest announcement that video is being introduced to its platform. Vine's 6-second clips are great for spit-takes, but Instagram video could actually be a game changer for brands. If they know how to use it right.
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5 mistakes your small business is making on Twitter
As a small-business owner, it can be challenge to keep up with best social practices. One of the most common questions asked is, "What am I doing wrong?" If you're not seeing the results you think you should from Twitter, here are a few mistakes you might be making.
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PIJAC welcomes new vice president of Government Affairs
The Pet Industry Joint Advisory Council is pleased to announce Mike Bober as the new vice president of Government Affairs. "We are delighted that someone of Mike's caliber would consider joining PIJAC and enhance our efforts to enlarge society's meaningful relationship with pet animals," said President and CEO of PIJAC Mike Canning. "Mike's experience in working with various constituencies and focusing the energies of diverse parties towards policy initiatives will benefit PIJAC immensely."
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  Cutting-edge Pet ID Products

PetHub is offering the most comprehensive, convenient affordable protection solution available. 4 proven ways to help lost pets get home fast – in a single ID tag. Provide your customers with the best ID product on the market—combining popular new technologies with an award winning service model.

Visit us at SuperZoo, Booth #3950.

VIRGO launches SupplySide Animal Nutrition Insights
VIRGO, an information distribution company focused on the most innovative and complex business-to-business markets that fuel the U.S. and world economies, has unveiled a new online resource called SupplySide Animal Nutrition Insights. SupplySide Animal Nutrition Insights provides animal nutrition developers, producers, marketers and distributors with in-depth coverage of science, ingredients, innovations and strategies that drive the animal nutrition market. Content includes ingredient and formulation strategies, emerging market and product development opportunities, innovations and business best practices for the pet food and animal feed industry.
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5 ways a pet's diet can impact their health
As most of the millions of pet owners can attest to, a sick pet can end up costing a lot of money. Whether the pet has a short term illness or a chronic one, it can mean multiple trips to the veterinarian. The good news is that there are things that people can do in order to help their pets live a healthier, happier life. A great place to start is by taking a look at their diet, which can have a tremendous impact on their pet's health.
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Melissa's Aloe-Pet
Our product is designed to be used as a daily food supplement to strengthen the immune system. Melissa's Aloe-Pet can also be applied topically to provide immediate relief for skin irritations. Our product can also be used for: itchy skin, allergies, arthritis, strengthen immune system, and increased energy.
New Hands- Free Pet Gate!

Richell’s newest gate is hands free! Features specially designed foot activation for when your hands are occupied. Stop by at Super Zoo- Booth 1907. MORE

How to properly walk your dog on a retractable leash
26 Bars & a Band via Snapguide
We all look for ways to give our dogs more freedom and variety on their walking routine, and a retractable leash is a great option. It is a tool, however, that must be used responsibly and properly to ensure the maximum benefit when walking a dog. Most importantly, dogs must be obedient and trained to walk on any kind of leash — not just a retractable one. Dogs will follow the boundaries set by their pack leaders. Owners who have provided proper training for their dogs have set a great foundation for using a retractable leash.
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Become a contributing writer
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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Last week's survey: Do you think pet bloggers influence the pet products industry?

Canine Fitness Enhanced

Wearable Canine Fitness Apparel. Walk, run, fetch…whatever your dog does the gravity-enhanced K9FITvest™ was designed to do it too. The first wearable fitness garment designed for dogs to increase activity intensity, strength, endurance and calorie burn; while decreasing workout time. Help dogs stay fit with new activity apparel from DogTread®. *Patent Pending

The app that lets you play with your pets when you're not home
Mail Online
Ever wonder what your pets are up to when you're out of the house? One Ukrainian developer has taken the concept of keeping tabs on his pet one step further and incorporated robotic controls into a camera so he can watch, talk to and play with his dog when he's out of the house. Petcube is a robotic camera and laser created by Alex Neskin after he moved to a new apartment and heard from neighbors that his dog, Rocky, was making a lot of noise when Alex had left the house.
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Designer shrimp: A new aquarium niche
Pet Product News
It continues to astound me how quickly a niche can develop in the aquarium hobby/industry, and one such niche that is exploding right now is filled with the new "designer' shrimp. The proliferation of these little crustaceans is being driven by two forces: the high-end shrimp hobby, where fanatics always are competing with each other (mostly on the Internet) to have the newest, brightest, rarest and most expensive shrimp; and the commercial breeders in the Far East, who are producing new colors in large quantities and varieties.
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STOP! No more grass burn patches

100% natural, proven, trusted & convenient prevention & cure to pet grass urine burn marks. Available worldwide through distributors and retailers. Visit us at Superzoo Booth #4969. MORE”
Keep Pets Cool and Comfortable

The innovative puncture-resistant Chilly Mat keeps create a lower temperature than your pet’s body temperature. Available in 5 sizes, Chilly Mats keep pets comfy indoors and out! Come visit us at SuperZoo booth #5275

Kitten survives 1,000-mile trip in engine of Honda
ABC News
A 3-week-old kitten survived a 1,000-mile trip across two states inside the engine of a Honda Fit and is expected to make a full recovery. "I was concerned about this kitten because it had been in the car engine for two to three days," Julia Di Sieno, executive director and co-founder of Animal Rescue Team Inc. told ABC News. "I put on latex gloves, and I managed to get my hands in there until I had a little kitten and wiggled it through."
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Surfing dogs hit waves at Imperial Beach competition
More than 40 surfing dogs unleashed on some waves in San Diego County's Imperial Beach. The canines took part in the "2013 Loews Surf Dog Competition - Unleashed by Petco."
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Missed last week's issue? See which articles your colleagues read most.

    Is this the new golden age of customer service? (American Express OPEN Forum)
Pet bloggers harness great power for brands (By Carol Bryant)
Best practices for YouTube marketing and online lead generation (Business 2 Community)
11 state dogs celebrate Fourth of July (Yahoo Shine)
How to create a Google+ page for your small business (Small Business Trends)
Pet Industry Lifetime Achievement winner announced (Pet Business World)

Don't be left behind. Click here to see what else you missed.

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Patrick McCoy, Senior Content Editor, 469.420.2603   
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