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Home   Membership   SuperZoo   America's Family Pet Expo   Jul. 23, 2013

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National, local pet industry a steady growing market
The Santa Clarita Valley Signal
As retail spending plummeted in 2009 and the country suffered as a whole, the multibillion-dollar pet industry grew year by year, according to industry experts. Since the early '90s, total expenditures have increased by about a few billion dollars each year, and the local market has largely mimicked the national trend.
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Signs your social media strategy works
Social-savvy marketers are building brand reach, nurturing leads and generating sales on social networks now more than ever before. Most marketers find, however, that generating returns on social media is an elusive achievement. So, what sets apart success from failure in social media marketing?
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Why your website needs to work across multiple devices
By Mayur Kisani
The majority of today's users consume media on multiple screens — smartphones, tablets and TV. From checking email to surfing to tweeting about a TV show or finding out about a product, your customers are mobile and spend a considerable amount of time on these screens, away from the desktop computer. Building a website that showcases your business and products across multiple devices is the new norm. Your customers deserve a great online experience with your company, no matter what device they use.
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Industry Pulse: Is your website optimized for mobile?

  Cutting-edge Pet ID Products

PetHub is offering the most comprehensive, convenient affordable protection solution available. 4 proven ways to help lost pets get home fast – in a single ID tag. Provide your customers with the best ID product on the market—combining popular new technologies with an award winning service model.

Visit us at SuperZoo, Booth #3950.

Choosy pets give food for thought
Daily Express
MPM Products, which uses only natural, human-grade ingredients in its two core Applaws and Encore brands, is at the forefront of a growing international sector driven by choosy cats and dogs and their health-conscious owners who also realize good nutrition can help prevent pricey vets' bills. Pet food generally is a good place for a business to be right now, with global growth up 4 percent in the past 12 months.
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Sponsors line up for Forum & Awards
Pet Business World
The Pet Industry Federation has confirmed the lead sponsors of the flagship Pet Industry Forum & Awards event Oct. 17-18 at Chesford Grange Hotel, Kenilworth as Crown Petfoods, Mars Petcare, Nestlé Purina and Positive Petcare. The event's media partner is pbwnews.
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Melissa's Aloe-Pet
Our product is designed to be used as a daily food supplement to strengthen the immune system. Melissa's Aloe-Pet can also be applied topically to provide immediate relief for skin irritations. Our product can also be used for: itchy skin, allergies, arthritis, strengthen immune system, and increased energy.
New Hands- Free Pet Gate!

Richell’s newest gate is hands free! Features specially designed foot activation for when your hands are occupied. Stop by at Super Zoo- Booth 1907. MORE

Food trucks for dogs: A new trend
All Pet News
Food trucks have become extremely popular in the last decade. Now, a new trend is on the rise: the food truck for dogs. That's right, while strolling at the beach or dog park, you may find a doggie food truck offering fresh, natural treats for your pet. Common offerings include homemade dog biscuits, frozen treats like ice cream and frozen yogurt that have been formulated for dogs, which are often lactose intolerant and cannot always digest human ice cream. Most of the treats are organic, all natural food that are handmade rather than purchased through a supplier.
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Canine Fitness Enhanced

Wearable Canine Fitness Apparel. Walk, run, fetch…whatever your dog does the gravity-enhanced K9FITvest™ was designed to do it too. The first wearable fitness garment designed for dogs to increase activity intensity, strength, endurance and calorie burn; while decreasing workout time. Help dogs stay fit with new activity apparel from DogTread®. *Patent Pending

Become a contributing writer
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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Roundtable: The pet industry
The Santa Clarita Valley Signal
People think of their pets as members of the family. That thinking has, in part, driven growth in the industry, and today it is a multibillion-dollar business segment. Another factor spurring growth and costs includes advancements in medical treatments for animals. The Santa Clarita Valley Business Journal sat down with local experts from various businesses in the industry and asked them to describe the changes the industry has seen in the past couple decades.
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STOP! No more grass burn patches

100% natural, proven, trusted & convenient prevention & cure to pet grass urine burn marks. Available worldwide through distributors and retailers. Visit us at Superzoo Booth #4969. MORE”
Keep Pets Cool and Comfortable

The innovative puncture-resistant Chilly Mat keeps create a lower temperature than your pet’s body temperature. Available in 5 sizes, Chilly Mats keep pets comfy indoors and out! Come visit us at SuperZoo booth #5275

1st dementia dogs start work helping owners
BBC News
VideoBriefThe first-ever "dementia dogs," specially trained to help people with early-stage dementia, have started work in Scotland. A Golden Retriever called Oscar and a Labrador called Kaspa have been working with their new owners for four months after 18 months of training. The dogs have been taught to respond to alarms and bring medicine pouches, to nudge their owners to go and read a reminder and to encourage them to get out of bed in the morning.
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Cat saved from fire while giving birth
Yahoo Shine
Firefighters in Willoughby, Ohio, are being recognized for their work in saving a cat who was giving birth to two kittens while a fire blazed in an apartment building.
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Missed last week's issue? See which articles your colleagues read most.

    5 ways a pet's diet can affect their health (
5 mistakes your small business is making on Twitter (BlogWorld)
What every company needs to know about Instagram video (Fast Company)
How to properly walk your dog on a retractable leash (26 Bars & a Band via Snapguide)

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Colby Horton, Vice President of Publishing, 469.420.2601
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