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Home   Membership   SuperZoo   America's Family Pet Expo   Aquatic Experience   Atlanta Pet Fair   July 29, 2014


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The pet market goes boom
OZY
Americans own 395 million pets. That's 96 million cats and 83 million dogs. Owners spent nearly $7 billion on high-end dog food alone last year. Pet grooming and boarding employs over 150 thousand people, and 13 million Americans tuned into this year's "Puppy Bowl," which ran during halftime of the Super Bowl. And while the $59 billion pet industry has grown at a steady if not noteworthy 7 percent year-over-year rate for 20 years, it's about to get much bigger.
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The $10 billion pet cheetah and chimp industry
The Daily Beast
In many cases, these exotic animals were smuggled illegally as young cubs and suffer a staggering mortality rate during transit before they arrive in places like Dubai. Across the globe and the United States, people smuggle and breed exotic wildlife from birds to primates for the pet trade, many parts of which operate in the shadows.
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In memory of Dr. Alex Ploeg
PETS International
We have received the terrible news that Dr. Alex Ploeg (Maarssen, Netherlands), together with his wife, Edith, and their son Robert, died in the plane crash in Ukraine on Thursday, July 17. They were on their way, together with a friend of the family, to a well-deserved vacation in Southeast Asia. Alex was a key person in the ornamental fish and pet trade world, with positions as Secretary General in Ornamental Fish International, Secretary General in the European Pet Organization, and consultant to the Dutch national trade association Dibevo.
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PRODUCT SHOWCASE
  ProClip Pulse Ion

Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at www.andis.com.
 


Millennials are driving pet industry's expansion yet criticized by experts
MainStreet
Millennials are usually seen as a demographic that is irrational, debt-saddled, underemployed and financially irresponsible. That inevitably means low disposable income. But you may be surprised by how much money 20-somethings are willing to spend when it comes to taking care of their dogs.
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Instagram marketing tips for insta-success
BusinessNewsDaily via Fox Business
You may only think of Instagram as a place to edit and share snapshots of your fancy vegan lunch or your adorable new kitten, but the photo-sharing app can be highly useful when it comes to building your business's brand.
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Pet care industry sees rise in funerals, related items
WLKY-TV
Taking care of pets is a multibillion-dollar industry, and the part of it that has taken off recently is funerals. More and more pet owners are memorializing their best friends with elaborate cemetery plots, brass urns and even jewelry.
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Become a contributing writer
MultiBriefs
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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5 unusual marketing ideas for startups
Forbes
Why waste your time with your one more marketing guide? You already know the basics. And you've probably heard the advice a million times; create a mission statement, find your audience, create awesome content and promote. While there's definitely more to it than that, you get the gist. What your startup really needs are some innovative marketing ideas that will set you apart from competitors and make customers come to you. That may sound easier said than done, but you'll be off and running after you go over these five unusual marketing ideas for startups.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Sweet suites for pets a rising trend for homebuilders (The Associated Press via Winston-Salem Journal)
'Go. Grow.' — SuperZoo walks the talk and attendees take notice (World Pet Association)
Pets as partners: Growing number of young singles treat cats and dogs like replacement girlfriends and boyfriends (National Post)
The importance of plush toys (Pet Age)

Don't be left behind. Click here to see what else you missed.


 

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Patrick McCoy, Senior Content Editor, 469.420.2603   
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