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An industry leader providing quality livestock from around the world.


 

Global pet food market to reach $74.8 billion by 2017
Pet Food Industry
The global pet food market is projected to reach $74.8 billion by 2017, according to a new report from MarketResearchReports.Biz. The report, "Pet Food Market — Global Scenario, Trends, Industry Analysis, Size, Share And Forecast, 2011-2017," identifies factors that will be the driving force behind the pet food market and sub-markets in the next few years. This report provides an analysis of the industry, current market trends, industry drivers and challenges for better understanding of market structure, segmenting the pet food industry in terms of product and geography.
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SuperZoo displays latest, greatest pet products
KTNV-TV
It's one of the biggest events of the year for the pet industry, and it happened in Las Vegas last week.
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New research reveals how cat dander triggers allergic responses
University of Cambridge
New research reveals how the most common cause of severe allergic reactions to cats, the Fel d 1 protein which is found in cat dander, triggers an allergic response. "We are hopeful that our research will lead to new and improved treatments for cat and possibly dog allergy sufferers," said Dr. Clare Bryant, lead author of the research from the University of Cambridge's Department of Veterinary Medicine.
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PRODUCT SHOWCASE
  Cutting-edge Pet ID Products

PetHub is offering the most comprehensive, convenient affordable protection solution available. 4 proven ways to help lost pets get home fast – in a single ID tag. Provide your customers with the best ID product on the market—combining popular new technologies with an award winning service model.

Visit us at SuperZoo, Booth #3950.
 


Get more Twitter followers
By Amber Bynum
A while back, your business, or maybe even you, made a Twitter account. You tweeted twice and never logged back on. Well, it's time to log back on, and this time use Twitter more effectively. These steps will not guarantee your account to go viral overnight, but instead will gain you quality followers who will engage with your tweets. Studies on Twitter are finding contradicting results. There are a few things, however, that most Twitters users and researchers agree on.
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Industry Pulse: What strategies are you using to gain and maintain Twitter followers?
ANSWER NOW

Last week's survey: Is your website optimized for mobile?
SEE RESULTS


  FEATURED COMPANIES
Melissa's Aloe-Pet
Our product is designed to be used as a daily food supplement to strengthen the immune system. Melissa's Aloe-Pet can also be applied topically to provide immediate relief for skin irritations. Our product can also be used for: itchy skin, allergies, arthritis, strengthen immune system, and increased energy.
New Hands- Free Pet Gate!

Richell’s newest gate is hands free! Features specially designed foot activation for when your hands are occupied. Stop by at Super Zoo- Booth 1907. MORE


8 eco-friendly pet products made from bamboo
One Green Planet
If you're resolved to help make the world and your home a happier, healthier place, then you and your pet will certainly enjoy these eight eco-friendly bamboo product picks.
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Become a contributing writer
MultiBriefs
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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PRODUCT SHOWCASE
  K9FITvest
Canine Fitness Enhanced

Wearable Canine Fitness Apparel. Walk, run, fetch…whatever your dog does the gravity-enhanced K9FITvest™ was designed to do it too. The first wearable fitness garment designed for dogs to increase activity intensity, strength, endurance and calorie burn; while decreasing workout time. Help dogs stay fit with new activity apparel from DogTread®. *Patent Pending
 


Frequent flier e-miles: Incentivize your auto-replies
By Julie Bernhard
It's summertime, and the livin' is easy. 'Tis the season for exotic trips, fun in the sun and raining out-of-office replies. Nothing says I am on vacation like an automatic response. Of course, it serves its purpose — but have you ever thought it could even do your job while you are gone? While the standard auto-response — "I am currently out of the office until Monday, July 22, and will respond to your message upon my return." — delivers the message, it also turns on the snooze button.
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Bows, bling and things
Pet Business
Carol Visser writes, "Having had sporting and herding breeds all my life, I always thought bows, bandanas and other cutesy accessories were, well, a little over the top. Dogs do not care if they have bling or not, I thought, they just want dinner for the most part. I couldn't have been more wrong. After years of watching dogs leave various grooming salons, I finally figured out what is really going on with bows, bandannas and all the other fashionable accessories with which we see fit to furnish our dogs."
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  FEATURED COMPANIES
STOP! No more grass burn patches

100% natural, proven, trusted & convenient prevention & cure to pet grass urine burn marks. Available worldwide through distributors and retailers. Visit us at Superzoo Booth #4969. MORE”
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Keep Pets Cool and Comfortable

The innovative puncture-resistant Chilly Mat keeps create a lower temperature than your pet’s body temperature. Available in 5 sizes, Chilly Mats keep pets comfy indoors and out! Come visit us at SuperZoo booth #5275


North Carolina House OKs bill to let officers remove dogs from hot cars
The Charlotte Observer
The North Carolina House passed legislation that would give rescue workers explicit permission to break into cars to remove dogs and other animals from hot cars. The amended animal shelter bill, which now goes to the state Senate, would allow animal control officers, law enforcement officers, firefighters and other rescue workers to enter a vehicle "by any reasonable means" when they suspect an animal is at risk because of heat, cold, inadequate ventilation or other circumstances.
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Dog finds a tiny kitten, risks everything to save her
BuzzFeed
Animal control officers in Anderson, S.C., thought that a barking Shih Tzu was stuck in a ravine. Turns out, she was there nursing and protecting a tiny abandoned kitten she had found.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    National, local pet industry a steady growing market (The Santa Clarita Valley Signal)
Food trucks for dogs: A new trend (All Pet News)
Signs your social media strategy works (Inc.)
Choosy pets give food for thought (Daily Express)
Why your website needs to work across multiple devices (By Mayur Kisani)

Don't be left behind. Click here to see what else you missed.
 

WPA Pet Industry Briefs
Colby Horton, Vice President of Publishing, 469.420.2601
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Patrick McCoy, Senior Content Editor, 469.420.2603   
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