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 WWPIA Pet Industry Briefs
Aug. 4, 2009
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Online Coupons: Limited Offer, Limitless Possibilities
from STORES Magazine
In a perfect retail world, retailers would sell every product every time at full margin. Yet thatís hardly a business model many merchants can bank on. Special purchases, promotions and loyalty programs all seek to attract new customers without alienating existing ones by offering selected goods for less than manufacturer-suggested prices. Then thereís the coupon. A front-page article in The Wall Street Journal last spring noted that Campbell Soup reported a 20 percent increase in paper coupon redemption in the previous 12 months, no doubt as a result of the economic downturn. More     E-mail article

Five Misplaced Social Marketing Fears
from Entrepreneur
With all of the online networks and business building tools available, one begins to wonder why more businesses have not embraced the internet as a networking tool. This isn't just having a business Web site; this is reaching out to hundreds, possibly thousands of potential new customers by joining the conversation online. More     E-mail article

Why Small Business Is Skittish About Health Care Reform
from Business Week
Small business owners have emerged as a crucial constituency in the health-care debate - and one President Obama is having trouble winning over at the moment. That's why Obama and White House economists such as Austan Goolsbee have launched a public charm offensive to convince entrepreneurs they will see their health care cost burden fall significantly if proposed reforms in Congress become a reality. More     E-mail article

   Product Showcase:
   It's a time of awareness
   and time to GET SERiOUS! about it!

Generate additional permanent revenue in ALL your pet supply categories! Don't let your customers reach that point of frustration caused by the #1 "natural" pet misbehavior leading to the heartbreaking decision of surrendering their loving pet to a local shelter. Most of these homes will never again embrace another pet, $eriously affecting your bottom line in all categories forever! Finally, the answer for you, pets and their owners! Click here to learn more.

Guarantee Task Compliance
from Integrated Solutions for Retailers
Retailers struggle with corporate oversight and compliance requirements in the day-to-day operational tasks at the store level. Many current systems are paper-based and heavily dependent on store and department managers for tactical execution, with little feedback to corporate management. Other current systems rely on email. This inefficiency can result in overworked managers and staff, low customer satisfaction, and confusion at the store level - all of which can increase operating costs. A task management solution provides a collaboration portal to the store level that allows the assignment and tracking of day-to-day operations in real time. More     E-mail article

Merck Selling Stake in Animal Venture to Sanofi
from The New York Times
The drug giant Merck said Thursday it would sell its stake in a big animal-health joint venture for $4 billion - but with a side deal that could eventually let the company create an even bigger version of the same business. Under the agreement, Merck is selling its share of Merial to the big European drug maker Sanofi-Aventis. Merial is a leader in the rapidly growing business of medicines for livestock and pets. More     E-mail article

   Product Showcase: CritterTrail®

CritterTrail® habitats are designed for the health, security and comfort needs of your hamster or gerbil. Innovative features encourage interaction between owners and their pets. CritterTrail® is the only brand with Super Protect™ antimicrobial technology built-in to ensure a cleaner environment. Expandable Fun-nels™ and connectable accessories encourage activity and exercise. More info

Hearings Slated for Seattle Area Pet Business Regulations
from Pet Product News International
The King County, Wash., Department of Public Health has scheduled a series of hearings Aug. 3-5 to consider proposed changes in its regulations governing pet businesses. If adopted, the new regulations will increase permit fees and will require groomers and pet aquatic facilities (i.e., swim spas and pools for dogs) to obtain permits for the first time. Pet shop permit fees would be $182 for limited or no animal sales or $473 otherwise. More     E-mail article

U.S. Trade Data Show Pet Food Faring Relatively Well
from Petfood Industry
As the pet food industry becomes increasingly international, companies and their managers must break through market complexity by choosing reliable, unbiased sources of information. Increased competition from both foreign competitors and boutique brands requires actionable intelligence to make quicker and timelier strategic decisions. More     E-mail article

   Product Showcase: GoPet Dog-powered Tread-wheels

GoPet dog-powered tread-wheels come in a professional series for dogs up to 22 inches in shoulder height and 120 lbs. Options include a training door and racing mat perfect for the salon, kennel providing hours of fun and exercise helping to eliminate frustration, aggression and boredom. More info

Wal-Mart Banking on Pets
from Pet Business
According to a number of sources, including many from within the company itself, Wal-Mart is making a greater commitment to the pet category. Industry insiders say that the giant chain is adding space to accommodate more products and to make it easier to shop the pet category. Also, the company, they say, plans to do much more to promote the pet department through advertising and within the aisles. Is it time to watch out for Wal-Mart? More     E-mail article


Symbol Name Last Change
ALO ALPHARMA, Inc. 34.71   0.00%
CENT Central Garden and Pet Co 9.96   0.55%
CHD Church & Dwight Co., Inc. 51.22   0.51%
CLX Clorox Company 55.95   0.44%
CL Colgate-Palmolive Company 69.97   1.41%
DLM Del Monte Foods Company 8.58   0.13%
IAX International Absorbents, Inc. 3.10   0.10%
JAKK Jakks Pacific, Inc. 12.44   0.50%
KFT Kraft Foods, Inc. 25.43   0.51%
ODC Oil-Dri Corporation of America 14.50   4.25%
OPCO OurPet's Company 0.00   0.0%
PECD Pet Ecology Brands, Inc. 0.00   0.0%
PETS PetMed Express, Inc. 14.43   0.08%
PETM Petsmart, Inc. 20.70   0.38%
PFE Pfizer, Inc. 14.21   0.54%
PG Proctor & Gamble Company 51.30   1.25%
SGP Schering-Plough Corporation 23.21   0.61%
SPC Spectrum Brands, Inc. 0.00   0.00%
WOOF VCA Antech, Inc. 24.87   0.68%

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