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Home   Membership   SuperZoo   America's Family Pet Expo   Aquatic Experience   Atlanta Pet Fair   August 05, 2014

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An industry leader providing quality livestock from around the world.

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Pet industry sustainability push accelerates at SuperZoo 2014
Pet Product News
As the issue of sustainable business practices continues to be a growing concern in all industries, the Pet Industry Sustainability Coalition is actively working to ensure the pet industry doesn't miss the boat. The coalition, which currently has 80 members, includes "a pretty good representation from all different areas in the pet industry, from more traditional companies to more naturally focused companies," said Caitlyn Bolton, PISC executive director.
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Study: Pet owners prefer tougher breeder standards over pet-sale bans
Pet Age
Dog and cat owners think the best way to crack down on illegal puppy mills is to enact and enforce tougher breeder standards, according to a recent study. The Pet Leadership Council, a coalition of pet industry leaders championing responsible pet ownership, commissioned Harris Poll to conduct an online survey of more than 2,000 U.S. adults ages 18 and older to determine Americans views on puppy mill regulations.
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US demand for pet food packaging to reach $2.5 billion
Packaging World
U.S. demand for pet food packaging is expected to rise 4.8 percent annually to $2.5 billion in 2018. Growth will be based on the use of higher-value, more-sophisticated packaging and continued strength in pet food shipments fueled by an expected rebound in the pet population. The proliferation of premium pet food brands providing healthier, more nutritious alternatives (corresponding to the continuing humanization of pets by their owners) also will spur packaging demand growth. These and other trends are presented in "Pet Food Packaging," a new study from The Freedonia Group Inc.
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  ProClip Pulse Ion

Andis introduces the convenient, cordless ProClip Pulse Ion clipper. With a rechargeable lithium ion battery that enables up to two hours of clipping, and an adjustable detachable blade, it’s the ultimate tool for grooming on the go. Now also available in pink & purple. To get more information visit our website at

The future of business: Big or small, but not midsized
By Adrian Davis
Businesses are currently faced with unprecedented change. Every change — especially those related to technology and business model — brings more and faster change. Change changes the nature of change. Each change creates new opportunities, and each change shuts the door on previous growth opportunities. In such a fast-changing world, the firms that will have the most difficulty staying afloat will be midsized businesses.
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WPA honors De Vos with Lifetime Achievement Award
Pet Product News
The World Pet Association awarded a Lifetime Achievement Award — its highest honor — to Tony De Vos, president and CEO of Cardinal Laboratories, at SuperZoo in Las Vegas. Since giving out its first Lifetime Achievement Award — also known as the Matsui Award in honor of former WPA board president Jiro Matsui — in 1969, the prestigious honor has been awarded 31 times.
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  WaggWalker® by Bark Busters

Take the Lead and Get Tails Wagging with the WaggWalker® Communication Harness. With a simple "flick and release" of your leash, this revolutionary dog walking harness emits a gentle sound to get your dog's attention by communicating with him through operant conditioning to teach him how to walk at your side.

Perfecting partnerships
Pet Business
The pet industry seems flush with retailers that have mastered the knack of getting customers on the sales floor and keeping their bottom line in the black. However, as the saying goes, no man — or woman — is an island; and the same logic can be applied to pet retailing. After all, behind every successful retailer is a great distributor.
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Become a contributing writer
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.
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Missed last week's issue? See which articles your colleagues read most.

    The pet market goes boom (OZY)
Millennials are driving pet industry's expansion yet criticized by experts (MainStreet)
5 unusual marketing ideas for startups (Forbes)
Instagram marketing tips for insta-success (BusinessNewsDaily via Fox Business)

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Colby Horton, Vice President of Publishing, 469.420.2601
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